新媒体时代下科技期刊发展现状及对策研究* ——以农业科技期刊为例

RESEARCH ON THE DEVELOPMENT STATUS AND COUNTERMEASURES OF SCIENCE AND TECHNOLOGY PERIODICALS IN THE NEW MEDIA ERA* ——A CASE STUDY OF AGRICULTURAL SCIENCE AND TECHNOLOGY PERIODICALS

关键词:  新媒体 科技期刊 影响力

Key words:  new media  journal of science and technology  influence

摘要:

近些年，随着以微信、微博等平台为代表的新媒体的迅速发展，传统出版业的发展已经受到了多方面的冲击。如果不能找出传统出版业面对媒体市场深刻变革的应对之策，改善传统期刊的发展现状，将无法在新媒体时代下生存。文章以此为研究背景，针对新媒体时代下农业科技期刊的发展现状进行分析，指出当下农业科技期刊发展存在的问题，并以此为据，提出相应的改善对策。以此来促进科技期刊与新媒体的融合，提高科技期刊的影响力。

Abstract:

In recent years, with the rapid development of new media represented by WeChat and Weibo, the development of traditional publishing industry has been impacted by many aspects.It should find out the countermeasures to the profound changes in the media market and improve the development status of traditional journals, otherwise it can not survive in the new media era. This paper takes it as the research background, analyzes the current development situation of agricultural science and technology periodicals in the new media era, points out the existing problems in the development of agricultural science and technology periodicals, and puts forward the corresponding improvement countermeasures. We should promote the integration of science and technology periodicals and new media and improve the influence of science and technology periodicals.