| 摘要: |
| 新闻宣传工作已经成为科研院所软实力的重要体现，对推动科技成果转化、普及科学知识、提升科研单位影响力、营造良好创新生态的意义重大。文章在对院所新闻宣传情况调研的基础上，全面总结经验、深入剖析不足，发现研究所对新闻宣传工作的重要性有较高的认识，基本形成了有序的新闻宣传工作机制和奖励机制，具备良好的工作基础和发展潜力，同时也存在顶层设计缺乏、主动谋划不足、宣传队伍能力有待提升、新闻宣传效果关注跟踪研究不够等问题。面对新时期、新形势、新要求，新闻宣传需要进一步强调政治性、把握时效性、倡导创新性。针对调研发现的问题，提出完善新闻宣传机制、加强顶层设计、提升新闻宣传队伍能力、拓展新闻宣传多元化渠道等对策。 |
| 关键词: 科研院所 新闻宣传 能力建设 建议 |
| DOI：10.7621/cjarrp.1005-9121.20250102 |
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| 基金项目: |
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| RESEARCH ON THE CONSTRUCTION OF NEWS PROPAGANDA CAPABILITY IN AGRICULTURAL SCIENTIFIC RESEARCH INSTITUTES——TTAKING THE RESEARCH INSTITUTES OF CHINESE ACADEMY OF AGRICULTURAL SCIENCES AS AN EXAMPLE |
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Hu Xinyue1, Xu Leiming1, Ma Zhiyu2, Zhang Shuqing1
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1.Administrative Office, Chinese Academy of Agricultural Sciences, Beijing 100081, China;2.Institute of Food Science and Technology, Chinese Academy of Agricultural Sciences, Beijing 100081, China
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| Abstract: |
| News and publicity work has become an important manifestation of the soft power of research institutes, which also has significant implications for promoting the transfer of scientific and technological achievements, popularizing scientific knowledge, enhancing the influence of the research institutes, and creating a favorable innovation ecosystem. This paper summarized the experience and analyzed the shortcomings of the news propaganda. And it found that the institutes had a high understanding of the importance of news propaganda, an orderly news propaganda mechanism and incentive mechanism, and also a good working foundation and development potential. At the same time, there were also problems such as insufficient propaganda awareness, lack of top-level design, insufficient proactive planning, the need to enhance the capabilities of the propaganda team, and insufficient attention and follow-up research on the effectiveness of news propaganda. Facing the new period, new situation and new requirements, news propaganda needs to further emphasize the political nature, grasp the timeliness and advocate innovation. In view of the problems found in the investigation, suggestions are put forward to strengthen the capacity building of news propaganda, such as improving the news propaganda system and mechanism, strengthening top-level design and planning, improving the ability of news propaganda team, and expanding diversified channels of propaganda. |
| Key words: scientific research institutes news propaganda construction of capability suggestions |
