| 摘要: |
| 【目的】 在数字经济蓬勃发展的背景下，农业信息服务作为推动农业现代化和乡村振兴的重要支撑，其供需结构却面临严重失衡。文章旨在揭示农业信息服务供需错配的结构性根源，并提出具有针对性的优化路径。【方法】 研究采用系统分析与批判性思辨相结合的方法，首先梳理当前农业信息服务的技术演进与供需现状，进而剖析内容、对象、技术适配和区域差异等层面的典型失衡表现。【结果】 农业信息服务供需失衡的原因在于制度顶层设计与基层实践断裂、供给侧驱动力不足、需求侧识别困难、技术壁垒与基础设施不完善等。【结论】 优化农业信息服务供需结构的五大路径：完善政策与制度保障、提升服务精准性与多样性、增强农户数字能力、推动技术融合与平台整合、探索可持续商业模式。未来农业信息服务体系的构建应转向“以农为本、共建共享”的协同治理模式，实现从供需错配走向结构优化，为数字乡村建设提供现实支撑。 |
| 关键词: 农业信息服务 供需失衡 数字鸿沟 结构优化 协同治理 |
| DOI：10.12105/j.issn.1672-0423.20250107 |
| 分类号: |
| 基金项目:山西省博士来晋科研奖励项目“基于智慧农业的山西省乡村产业振兴路径研究：技术集成与推广应用”（SXBYKY2024094）；山西农业大学博士科研启动项目“中国粮食安全评价、预警与对策研究”（2025ZBQ03） |
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| Agricultural information services in the digital transformation era：Structural imbalances，causes，and collaborative optimization pathways |
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Yang Yi1, Zhang Xiaoyun2
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1.China Telecom Group Co.，Ltd. Rural Revitalization Research Institute，Beijing 100010，China;2.College of Agricultural Economics and Management，Shanxi Agricultural University，Jinzhong 030801，Shanxi，China
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| Abstract: |
| [Purpose] Against the backdrop of the flourishing digital economy，the supply and demand structure of agricultural information services，as an important support for promoting agricultural modernisation and rural revitalisation，is facing a serious mismatch. This study aims to reveal the structural causes of the mismatch and propose targeted optimization strategies.[Method] Using a combination of literature analysis and critical qualitative reasoning，this study first outlined the technological evolution and supply-demand dynamics of agricultural information services，and then identified the main manifestations of imbalance，including mismatches in content，target groups，technical adaptability，and regional disparities.[Result] The reasons for the imbalance between the supply and demand for agricultural information services lied in the systemic-policy fragmentation，insufficient supply-side incentives，unclear demand-side articulation，and technical-infrastructural barriers.[Conclusion] Five optimization pathways have been proposed to optimise the supply and demand structure of agricultural information services：strengthening institutional support，improving service precision and diversity，strengthening farmers′ digital competencies，promoting technological integration and platform interoperability，and exploring sustainable business models. The findings suggest a paradigm shift towards a collaborative，farmer-centred governance model to build a more balanced and effective agricultural information service system，thereby supporting the broader goals of digital rural development. |
| Key words: agricultural information services supply-demand imbalance digital divide structural optimization collaborative governance |
