数字化转型背景下农业信息服务供需失衡问题及优化路径研究

Agricultural information services in the digital transformation era: structural imbalances, causes, and collaborative optimization pathways*

关键词:  农业信息服务  供需失衡  数字鸿沟  结构优化  协同治理

Key words:  agricultural information services  supply-demand imbalance  digital divide  structural optimization  collaborative governance

摘要:

【目的】在数字经济蓬勃发展的背景下,农业信息服务作为推动农业现代化和乡村振兴的重要支撑,其供需结构却面临严重失衡。本文旨在揭示农业信息服务供需错配的结构性根源,并提出具有针对性的优化路径。【方法】研究采用系统分析与批判性思辨相结合的方法,首先梳理当前农业信息服务的技术演进与供需现状,进而剖析内容、对象、技术适配和区域差异等层面的典型失衡表现。【结果】通过多维度原因分析,指出制度顶层设计与基层实践断裂、供给侧驱动力不足、需求侧识别困难、技术壁垒与基础设施不完善等是主要障碍。【结论】在此基础上,本文提出优化农业信息服务供需结构的五大路径：完善政策与制度保障、提升服务精准性与多样性、增强农户数字能力、推动技术融合与平台整合、探索可持续商业模式。研究强调,未来农业信息服务体系的构建应转向“以农为本、共建共享”的协同治理模式,实现从供需错配走向结构优化,为数字乡村建设提供现实支撑。

Abstract:

［Purpose］Against the backdrop of the flourishing digital economy, agricultural information services play a pivotal role in advancing agricultural modernization and rural revitalization. However, a significant mismatch between supply and demand has emerged within the current service structure. This study aims to reveal the structural causes of this imbalance and propose targeted optimization strategies. ［Method］Using a combination of literature analysis and critical qualitative reasoning, the paper first outlines the technological evolution and supply-demand dynamics of agricultural information services. ［Result］It then identifies key manifestations of imbalance, including mismatches in content, target groups, technical adaptability, and regional disparities. The analysis points to systemic-policy fragmentation, insufficient supply-side incentives, unclear demand-side articulation, and technical-infrastructural barriers as core issues. ［Conclusion］In response, the paper proposes five optimization pathways: enhancing institutional support, improving service precision and diversity, strengthening farmers’ digital competencies, promoting technological integration and platform interoperability, and exploring sustainable business models. The findings suggest a paradigm shift toward a collaborative, farmer-centered governance model to build a more balanced and effective agricultural information service system, thereby supporting the broader goals of digital rural development.