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| 摘要: |
| 该文在分析农产品必须实施区域品牌经营战略,江西具有实施区域品牌经营的资源的基础上,提出江西特色农产品区域品牌经营中政府应搞好特色农产品区域布局,依法保护品牌,使特色农产品品牌合法化,强化市场营销管理等5项对策. |
| 关键词: 江西省 特色农产品 区域品牌 特色农产品 品牌经营 江西 市场营销管理 经营战略 区域布局 依法保护 产品品牌 合法化 |
| DOI：10.7621/cjarrp.1005-9121.20050479 |
| 分类号:F327 F426.82 |
| 基金项目: |
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| THOUGHTS ON MANAGEMENT BY REGIONAL BRAND OF AGRICULTURE PRODUCTS WITH JIANGXI LOCAL CHARACTERISTICS |
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Guo JinYong
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| Abstract: |
| On the basis of analyzing the necessity of implementing management strategy by regional brands, and the resources that Jiangxi possesses in implementing management by brand, this paper puts forward 5 counter measures for implementing management of agriculture products by regional brands with Jiangxi local characteristics. The governments of all levels should conduct regional planning and rational distribution for agriculture products with special characteristics, protect local brands according to the law, make the agriculture products with special characteristics legalized, and strengthen management through marketing policy, etc. |
| Key words: Jiangxi Province agriculture products with special characteristics regional brand |
