遂昌有机产品产业发展规划研究

STUDY ON THE DEVELOPMENT PLANNING OF ORGANIC PRODUCTS INDUSTRY OF SUICHANG

关键词:  遂昌县 有机产品 发展规划 重点项目 市场营销

Key words:  organic products  development planning  key projects  marketing

摘要:

近年来，我国有机产品产业发展较快，部分城市也纷纷制定有机产品产业发展规划。浙江省遂昌县生态环境优越，原生态农业基础雄厚，以及具有深厚的文化底蕴，但也面临着特色农业产业规模较小、农产品市场推广力度不够、有机生产技术不成体系等制约因素。该文通过对遂昌县发展有机产品产业的优劣势分析，确定其发展策略，包括：加强全县有机产品产业发展的能力建设；突显环境优势，加大宣传力度；优先发展主导和特色产业，建设核心示范基地；抓住发展机遇，促进产业化进程。并规划制定有机茶综合开发、有机菊米综合开发、高山有机蔬菜综合开发、五谷杂粮等特色产业开发、有机畜禽综合开发及有机农业专业村建设等重点项目。同时进行了有机产品市场营销策划，为促进遂昌县有机产品产业的可持续发展、推动生态文明建设提供理论指导，同时为其他地区发展有机产品产业提供参考。

Abstract:

Organic products industry in China has rapidly developed in recent years. Many cities have drawn up the development planning of organic products industry. Relied on excellent ecology environment, good original agriculture basis and rich culture, Suichang County of Zhejiang Province is proper for organic agriculture. However, the agriculture industry is in small scale, with poor market publicity and low organic technology application. This article analyzed the advantage and disadvantage of developing organic products industry in Suichang County, and put forward the development strategy including strengthening ability construction, highlighting environmental advantage, constructing key organic bases and enhancing industrialization. Key projects such as organic tea, organic Jumi, organic vegetable, organic coarse cereals, organic livestock exploitation and organic specialized village construction were planned. Moreover, to promote the sustainable development of organic products industry and ecological civilization construction in Suichang County, marketing countermeasures were put forward. This study can put reference for other areas to develop organic products industry.