寒地黑土区域生态农业品牌打造与知识产权保护

ECOLOGICAL AGRICULTURE BRAND BUILDING AND INTELLECTUAL PROPERTY PROTECTION IN FRIGID BLACK SOIL REGIONS

关键词:  寒地黑土 地理标志 生态 商标 品牌 知识产权

Key words:  frigid black soil  geographical indications  ecology  trademark  intellectual property  brand

摘要:

该研究以主要处于东北平原地带的寒地黑土区域为对象，文章表述了寒地黑土区域生态农业发展具有的地理、气候、土壤等自然条件和发达的交通网络、丰富的动植物资源、充沛的水系和蓬勃发展的系列产业基础优势。文章分析了当前区域生态农业发展的重点之一是充分合理开发利用生态农业资源，打造寒地黑土生态农业品牌；寒地黑土品牌以黑土文化为品牌价值核心，代表着黑土地域资源特征和天然健康的生态产品品质，是区域内绿色有机物产的公用商标品牌。该文的主要的结论和建议是：在寒地黑土品牌打造过程中应主要从品牌注册、品牌宣传推广、品牌产品认证、品牌统一标准体系、品牌整合保护等方面来不断升级品牌建设；从寒地黑土品牌知识产权保护的策略上要依托商标战略整合品牌，利用农产品地理标志培育品牌,运用涉农专利保护品牌。

Abstract:

Taking frigid black soil areas in the northeastern plains as an example,this paper presented the advantages to develop ecological agriculture in these areas,which included superior geography,climate, soil and other natural conditions,well -developed transportation network,rich flora and fauna,abundant water system and series of flourish basic industries.As the one of key factors for current regional ecological agricultural development,it needed to rationally exploit resources in ecological agriculture to make frigid black soil ecological agriculture brand.Frigid black soil brand taking black culture as brand value core, represented the black soil characteristics and natural health quality product and was a public trademark of green organic products.This paper suggested that it should improve brand value by brand registration, brand promotion,brand product certification,brand standards,brand protection and so on.The protection of the frigid black soil brand should rely on intellectual property protection strategy to integrate the trademarks,use geographical indications to foster brand of agricultural products,and make use of agro -patent to protect brand.