基于地域文化的休闲性农业模式的探讨——以苏州为例

RESEARCH ON MODE OF LEISURE AGRICULTURE FROM THE PERSPECTIVE OF REGIONAL AGRICULTURAL CULTURE——TAKEING SUZHOU AS AN EXAMPLE

关键词:  地域文化 休闲性农业 模式 苏州

Key words:  regional culture  leisure  agriculture  mode  Suzhou

摘要:

现代农业发展要求因地制宜，发挥地域特色。休闲性农业作为新兴农业发展形势，在农业生产方式变革和农业文化传承、增加农民收入方面做出了巨大贡献。现代休闲性农业的发展应该遵循可持续原则，根植于地域农业文化。该文以苏州为例，对休闲农业的特色、建设基本情况和主要成效进行了归纳，对休闲农业存在的品牌效应发挥、农业本质体现、文化内涵挖掘、创意力度、推广手段等方面主要问题进行了分析。针对苏州地区醇香浓郁的农产品资源、悠久动人的农业民俗素材和丰富多样的特色非遗资源，休闲性农业提出了整合休闲农业资源优势、以特色农产品为品牌龙头，融合周边环境文化价值，传承苏州江南文化内涵、深度挖掘苏州农业品牌创新点、组织农业品牌会展，实现休闲农业品牌的目标、引入电子商务平台，建设品牌信息通道等具体策略。

Abstract:

The development of modern agriculture requires measures suited to local conditions and full use of the local agricultural characteristics. As a new agricultural development situation, leisure agriculture has made great contribution on the agricultural production mode change, agricultural cultural heritage and the increase of farmers' income. The development of modern leisure agriculture should be based on regional agricultural culture and follow the sustainable development principle. Takes Suzhou as an example, the article discussed Suzhou leisure agriculture development situation and problems based on regional agricultural culture, analyzed the main problems in brand effect, essence reflection, connotation mining, creative power and promotion methods. Based on the rich special agricultural product resources, long moving agricultural folk material and variety of special intangible cultural heritage resource in Suzhou, it put forward some suggestions on future development strategy including the integration of creative agricultural resource advantage and cultural value, the transmission of Suzhou Jiangnan culture connotation, the mining depth of Suzhou leisure agriculture brand innovation, organization of creative agricultural exhibition brands, target customers precise promotion, introducing creative platform for agricultural e-commerce, brand information channel and so on.