农产品电子商务发展中所面临的问题及对策

PROBLEMS AND COUNTERMEASURES IN THE DEVELOPMENT OF AGRICULTURAL ELECTRONIC COMMERCE

关键词:  农产品 电子商务 食品安全 农业现代化 物流

Key words:  agricultural products  e-commerce  food safety  agricultural modernization  logistics

摘要:

21世纪以来电子商务作为一种新的商务模式，不仅给工业产品销售提供了一个前所未有的爆发式增长机会，农产品电子商务也应运而生。农产品电子商务是将农业生产者与消费者两者有机结合在一起的高效手段与平台。通过信息的交互以及一系列的交易保障手段，构建一个商务平台，实现了农产品价值链的各方共赢。然而由于种种原因，我国在农产品电子商务领域的发展相较于普通消费品而言，还比较缓慢，随着信息爆发式增长与大数据、云计算在电子商务领域的应用，在农产品交易领域如何快速响应消费市场的需求，及时、合理的调整农业生产，如何促进农产品在电子商务环境下的流转速度，是目前发展农产品电子商务乃至推动农业产业化与现代农业发展必须要解决的问题。此外，对于农产品物流服务质量的提高、食品安全的监控与追溯、交易的安全与诚信机制的建立都是在新时期我国发展农产品电子商务中应当协同发展的内容。

Abstract:

Electronic commerce as a new business model provides an unprecedented explosive growth opportunities to the sales of industrial products，and the agricultural product electronic commerce also has great developmentAgricultural e-commerce is an effective means and platform for the combination of agricultural producers and consumersThrough information exchange and a series of transaction security means，the business platform can realize the mutual win of the parties of value chain of agricultural productsHowever，the development of agricultural products e-commerce development is still relatively slower compared to the ordinary consumer goodsHow the agricultural products trading to quickly respond to the market consumption demand，to timely and reasonable adjust agricultural production，and to promote the agricultural industrialization and the development of modern agriculture must be solvedThe improvement of logistics service quality of agricultural products，monitoring and traceability of food safety，the building of transaction safety and integrity mechanism should be coordinated developed in e-commerce development.