基于产业融合视角的河南休闲农业旅游资源开发

DEVELOPMENT OF LEISURE AGRICULTURE TOURISM RESOURCE OF HENAN PROVINCE BASING ON INDUSTRY CONVERGENCE THEORY

关键词:  产业融合 休闲农业 旅游业 旅游资源 河南省

Key words:  industry convergence  leisure agriculture  tourist industry  tourism resource  Henan province

摘要:

产业融合在全球范围内发展迅速，其作用不仅有助于促进传统产业的创新，还有利于优化产业结构与提升产业竞争力。农业与旅游业的融合，对农业经济与旅游经济的发展都将带来更大的机遇。文章首先从产业融合理论出发，对产业融合的功能与效应进行了诠释。从产业融合的视角，对河南休闲农业的旅游资源开发现状进行调研，通过对2014年河南旅游业发展数据的分析，指出河南目前包括休闲农业旅游在内的多种旅游新业态发展迅速，河南丰富的农业旅游资源独具优势，河南休闲农业旅游业开发亟待加强。并对河南农业与旅游业产业融合发展进行可行性研究，提出河南农业与旅游业具备高度的产业关联性，两者融合发展是经济发展与市场需求的选择结果。基于上述产业融合理念，提出河南休闲农业旅游资源开发策略。

Abstract:

The industrial convergence not only be able to improve the innovation of traditional industry，but also be benefit for optimizing the industrial structure and promoting the competitiveness of the industryThe integration of agriculture and tourism can promote the development of agricultural economy and tourism economy，and bring more opportunitiesBased on the industrial convergence theory，this paper explained the function and effect of industrial convergence，studies on the status quo of the leisure agriculture tourism resources development of Henan province，and put forward new modes for the rapid development of leisure agriculture tourism of Henan by analyzing the data of Henan's tourism developmentAt the same time，the author also analyzed the unique advantage of agricultural tourist resources and problems of leisure agriculture tourism development in HenanIt indicated that Henan agricultural and tourism industries had high industry relevance.Finally，it put forward the development strategy of leisure agriculture tourism resources in Henan province based on the concept of the industrial convergence，such as speeding up the integration of agriculture tourism industry within the government policies guides，and innovating the characteristics of leisure agriculture tourism products，etc.