终南山地带休闲养生旅游模式的开发研究

THE DEVELOPMENT AND RESEARCH OF LEISURE AND HEALTH TOURISM PRODUCTS IN THE ZHONGNAN MOUNTAIN ARES

关键词:  终南山地带 休闲养生 旅游产品 可持续发展 生态环境

Key words:  Zhongnan Mountain area  leisure and health  tourism product  sustainable development  ecological environment

摘要:

旅游业作为人们亲近大自然放松身心的有效途径，受到越来越多人们的追捧，而休闲养生旅游由于集休闲娱乐与养生保健于一体，近年来发展较为快速。研究通过文献查阅及实地调研相结合的方法对终南山休闲养生旅游现状进行细致分析，认为目前终南山休闲养生旅游存在的主要存在旅游模式单一、精品及特色产品缺乏、文化挖掘层次不高、生态养生与人文养生结合程度较低等问题。针对上述问题提出了加大文化底蕴的挖掘、拓宽特色养生产品开发、加速生态养生与人文养生有机结合、构建可持续发展休闲养生链条、打造、终南山特色、休闲养生旅游品牌等对策措施，以促进终南山地区休闲养生旅游业的快速发展。

Abstract:

As the effective way to close to the nature，tourism has drawn more and more people′s attention and sought in recent years，and owning to containing the characteristic of leisure and health，the health-keeping traveling has got rapid development.Due to the unique geographical location and beautiful natural environment and rich cultural heritage，Zhongnan mountain area has been developing rapidly in recent years.In this study，the methods of literature review and field survey were adopted to analyze the situation of leisure and health status of tourism in Zhongnan mountain area.It found that the main problems existed in Zhongnanshan health and leisure tourism were as followed：the form of the tourism products was single and most of them were primary products，lack of high-quality and specialty products，mining and cultural level was low，the combination of the ecological health and human health degree was low.Finally，it suggested thatit should increase the excavation of cultural heritage，broaden the characteristics of the health product development，accelerate the process of organic combination of ecological health and human health，construct the chain of sustainable development of leisure and health，and create the characteristics of leisure and health tourism brand in Zhongnan mountain area.