乡村旅游农耕文化的挖掘研究——以沂源三岔乡为例

RESEARCH ON MINING RURAL TOURISM FARMING CULTURE-TAKING YIYUAN SANCHAN VILLAGE AS AN EXAMPLE

关键词:  农耕文化 乡村旅游 沂源三岔乡 休闲旅游 可持续发展

Key words:  farming culture  rural tourism  Sancha village  leisure tourism  sustainable development

摘要:

农耕文化作为乡村旅游的精髓，其发掘程度及模式对乡村旅游发展规模及发展质量具有重要的促进意义。文章通过文献分析和系统调研，对农耕文化的特征及重要性进行简要阐述，探讨了沂源县三岔乡乡村旅游中以农家乐、休闲娱乐和民俗表演为住的3种农耕文化的发展模式，同时指出在文化挖掘过程中存在的农耕文化产业链不完善、乡土特色缺乏及经营模式落后等问题，最后从挖掘农耕资源，打造农耕文化产品；拓展农耕观光体验，加快农耕旅游发展；加强农耕文化宣传，创建优势文化品牌；转变农耕文化发掘模式，创新农耕文化运营体系等方面提出对策措施，以期为沂源县三岔乡农耕文化的发掘与推广提供一定的理论及实践借鉴。

Abstract:

As the essence of rural tourism，the development quality and model of farming culture have important significance in promoting the development of local rural tourism.In this study，the methods such as literature analysis and investigation were used to study the characteristics of the farming culture.The paper discussed three main development modes in rural tourism township of farming culture in Sancha village of Yiyuan county，which were farm tourism，leisure entertainment，and folklore performances.At the same time，this study pointed out the problems existing in the process of culture mining，which were imperfect farming culture industry chain，lacking local characteristics and the backward management pattern.Finally，some suggestions were proposed such as mining farming resources，building farming culture products，expanding agricultural sightseeing and experience to speed the development of agricultural tourism，strengthening the promotion of farming culture，establishing agricultural culture brand，transforming the farming culture mining model，innovating the farming culture management system，and so on，so as to provide some theory and practice references in the development and promotion of farming.