广西农旅电商一站式模式研究

RESEARCH ON ONE - STOP AGRICULTURAL AND TRAVEL E-ECOMMERCE MODE IN GUANGXI

关键词:  农产品 旅游 电子商务 农旅电商 广西

Key words:  agricultural products  tourism  e-ecommerce  agricultural and travel e-ecommerce  Guangxi

摘要:

广西农业旅游资源丰富，但也面临发展现代旅游业、优化旅游业布局，打造旅游强区的新要求及农产品流通困难的现实挑战。转变旅游业发展模式，整合农产品、旅游、电商等多个行业形成了农旅电商一站式的营销模式是广西农业旅游发展的有效途径。文章先是分析发展广西农旅电商一站式模式的必要性与意义，接着提出相应的农旅电商一站式模式解决方案与平台设计； 并从基础设施、品牌建立、人才队伍等方面解析了农旅电商一站式模式发展面临的限制因素，以期为广西农旅电商一站式模式的发展有所助益。

Abstract:

Guangxi is rich in tourism resources and agricultural products,but it faced some challenges, such as the new requirements of the development of modern tourism, optimization of the tourism layout, building strong tourist area, and improving the agricultural products circulation. Guangxiprovince has changed its tourism development model and developed a one-stop agricultural and travel e-ecommerce marketing mode by the integration of agricultural products, tourism, e-commerce and other industries. The paper analyzed the necessity and significance of the one-stop agricultural and travel e-ecommerce marketing mode,proposed the corresponding solutions and suggestionsto the limiting factors, such as infrastructure, branding, and talent.