基于互联网平台的农产品经营模式分析及选择研究

ANALYSIS AND SELECTION ON BUSINESS MODELS OF AGRICULTURAL PRODUCTS BASED INTERNET

关键词:  农产品 互联网 网络营销 经营模式

Key words:  sagricultural products  internet  network marketing  business models

摘要:

目前，网络信息技术被应用于我国的农产品经营活动中，取得了显著的成果，但也存在着一些问题。文章采用文献分析法以及实证分析与理论研究相结合的方法，从农产品信息发布、农产品交易、物流管理等3个方面对常见的农产品网络经营模式进行分析，对经营模式选择的原则和方式进行研究，并针对现存的农业信息化基础设施落后、网络营销观念薄弱、专业化水平低及网络环境不健全等问题提出完善农产品互联网经营的支撑体系，加强农产品互联网经营的保障体系与配套措施，选择创新符合实际的经营模式等建议。旨在为农产品经营者决策提供参考，以降低农产品经营风险、提高农业企业和农民收入，促进农村经济发展，加速我国农业现代化、全球化发展进程。

Abstract:

Network information technology has been applied in business activities of agricultural products. Agricultural internet business models have been made much progress, but there are still some problems. Using the methods of document analysis, empirical analysis, and theoretical research, this paper analyzed the common internet business models from three aspects of information publish, agricultural product trade and logistics management. And then it studied the principle and way for selecting business models. Aiming at the problems, for example, the agricultural informatization infrastructure was still relatively backward; people's mind on internet business was weak; the specialization level was low; business environment was still not perfect, it put forward some suggestions to improve and optimize the agricultural internet business models, which can provide a reference for agricultural operator decision-making in order to reduce business risk, improve enterprise and farmers' income, promote rural economic development and speed up the process of agricultural modernization and globalization.