“互联网+”背景下文化创意乡村旅游产业发展及升级对策研究

THE DEVELOPMENT OF RURAL TOURISM INDUSTRY AND UPGRADING COUNTERMEASURES——TAKING GUIZHOU PROVINCE AS AN EXAMPLE

关键词:  “互联网+” 文化创意 乡村旅游产业 发展升级 贵州省

Key words:  internet plus  creative culture  rural tourism  development and upgrade  Guizhou province

摘要:

贵州省乡村旅游产业出现于2000年左右，2004~2007年发展迅速，但随之互联网在我国的普及，在互联网经济影响下，贵州省文化创意乡村旅游业的产值增速出现了明显的下滑。为了能够促进贵州省文化创意乡村旅游产业在“互联网+”时代背景下稳步提升，文章对贵州省文化创意乡村旅游产业发展现状进行了阐述和分析，发现了贵州省在文化创意乡村旅游产业发展方面存在文化创新速度慢、产业模式落后等问题，该文进一步探讨了导致其近年来发展速度明显减慢的主要原因，并对“互联网+”时代背景所带来的发展机遇与产业升级策略进行了阐述，结合贵州省文化创意乡村旅游产业的发展实际，提出了通过运营、销售模式的网络化改造，以促进文化创意乡村旅游产业新发展，着力打造贵州省经济增长新亮点。

Abstract:

The rural tourism industry in Guizhou province appeared in 2000 and developed rapidly from 2004 to 2007. But the growth speed of output value in the cultural and creative tourism declined obviously. In order to promote the development of the rural tourism industry in Guizhou province under the background of the internet plus, this paper analyzed the current situation of the development of rural cultural and creative industries, discussed the problems and causes in the development of rural tourism industry, such as slow innovation of the cultural industry, backward industry mode. It further analyzed the development opportunities and strategies for industrial upgrading under the background of internet plus. Finally, combined with the actual development of rural tourism industry, it put forward some suggestions on improving the network sales mode, so as to promote the development of rural tourism industry and create a new economic growth sources in Guizhou province.