基于旅游感知视角的农业旅游可持续发展研究——以淮安地区为例

ESEARCH ON THE SUSTAINABLE DEVELOPMENT OF AGRICULTURAL TOURISM BASED ON THE PERSPECTIVE OF TOURISM PERCEPTION——TAKING HUAIAN AREA AS AN EXAMPLE

关键词:  旅游感知 农业旅游 可持续发展 淮安地区

Key words:  tourism perception  agricultural tourism  sustainable development  Huaian

摘要:

文章将旅游感知视角为研究点，以江苏省淮安地区某县城里农家乐当地居民、游客及地方政府管理人员为对象，采用定量和定性结合的方法配问卷调查分析法考核3个农业旅游活动主体的感知，探索3个主体之间倾诉需求统一的结合点。并在此基础上对比淮安区域内农业旅游的亮点以及不足，分析得出淮安地区农业能源在开拓进程中，这三大主体拥有各自的感知需求，相互之间既有不同之处，又有相同之处。并以此为基础针对相关问题，文章末尾提出了推动淮安地区农业发展旅游可持续发展的改进方案。

Abstract:

Based on the questionnaire survey on local residents, tourists and government management personnel in Huaian county, Jiangsu province, this paper assessed the perception of the agricultural tourism, discussed the combination point of the three main bodies′ demands, analyzed the advantages and disadvantages of the agricultural tourism by the comparison of the agricultural tourisms in Huaian. The results showed that the perceived demands had both differences and similarities, for example, residents paid more attention to their jobs and wages, if the tourism industry can improve their own income levels; government agencies paid more attention to the local image and tourism contribution to the tax. Finally, it put forward some countermeasures to promote the development of agricultural tourism in Huaian.