社区居民对都市近郊乡村旅游影响的感知与态度的实证研究——以成都花香果居景区为例

THE PERCEPTION AND ATTITUDE OF COMMUNITY RESIDENTS TOWARDS THE INFLUENCE OF SUBURBAN RURAL TOURISM

关键词:  旅游影响 居民 感知 花香果居景区 乡村旅游

Key words:  tourism impact  residents  perception  sweet fruit scenic area  rural tourism

摘要:

近年来，对乡村旅游的研究日益升温，但鲜有学者从居民感知的角度对都市近郊乡村旅游影响进行研究。文章以成都近郊的乡村旅游地花香果居景区为例进行实证研究，通过发放问卷、入户调查等方式将居民对旅游的经济、环境、社会文化及总体影响等4个方面的感知进行均值分析，发现在上述4个方面的正面感知均强于负面感知； 通过相关性分析，了解不同社会人口特征与旅游影响感知的相关性。研究发现，花香果居景区居民对旅游积极影响感知强于负面影响，社区归属感越强的居民对旅游发展呈越积极的态度，而学历越高的居民对旅游负面影响感知更为敏感。在研究结论的基础上并提出花香果居乡村旅游发展的若干建议。

Abstract:

In recent years, the research on rural tourism is growing, but few scholars study the impact of suburban rural tourism from the angle of residents′perception.Taking the suburban rural tourism destination in Chengdu,i.e.,sweet fruit scenic area, as an example for empirical study, based on a questionnaire and household surveys, this paper analyzed the perception from 4 aspects of tourism economy, environment, social culture and the overall impact.It found that the positive perception was stronger than the negative perception; the residents with strong community attachment had more positive attitude for the tourism development, and the higher degree of residents was more sensitive to the negative impact of tourism perception.Finally, it put forward some suggestions on the development of rural tourism on the basis of the research conclusion.