内蒙古乡村旅游资源及区划研究

RESEARCH ON RURAL TOURISM RESOURCES AND REGIONAL PLANNING IN INNER MONGOLIA

关键词:  旅游资源 乡村旅游 区划 类型 内蒙古

Key words:  tourist source  rural tourism  regional planning  type  Inner Mongolia

摘要:

［目的］按市场需求分析内蒙古乡村旅游的主要类型，并在此基础上进行区域划分，试图探索内蒙古乡村旅游可持续发展之路。［方法］文章采用细分法，将内蒙古乡村旅游划分为观光游览、休闲度假、文化体验、商务会展及其他等4个类别，由此开展内蒙古乡村旅游区划研究。［结果］将内蒙古乡村旅游资源划分为草场游览区、乡村休闲区、游牧文化体验区、综合发展交流区等4个区。虽然内蒙古草场资源丰富，但受季节性及同质化的影响，其重要地位日渐衰弱。研究发现，内蒙古乡村旅游资源发展潜力排名为：乡村休闲区>游牧文化体验区>草场游览区>综合发展交流区。［结论］乡村休闲是内蒙古乡村旅游的未来发展方向； 科学规划内蒙古休闲农庄、文化民宿及乡村综合体，是提升内蒙古乡村旅游竞争力的有效途径。

Abstract:

In recent years, rural tourism has gradually become a popular choice for people to travel, which has an important contribution to China′s tourism revenue. Although China′s rural tourism development is rapid, there are still many problems, especially the marketing of rural tourism. Taking Inner Mongolia as an example, from the perspective of tourist market segmentation, combining with the marketing theories and actual situation of Inner Mongolia rural tourism market, this paper analyzed the rural tourism market in Inner Mongolia, including sightseeing leisure vacation tourist market, tourist market, tourist market for education, and business exhibition tourism market, put forward the suggestions on the rural tourism marketing, such as adjusting the rural tourism marketing strategy, developing various types of tourism products and channels, planning the future direction of development of rural tourism, enhancing the competitiveness of rural tourism in the tourism market, and promoting the sustainable development of rural tourism resources in Inner Mongolia.