黔东南州民族文化资源与旅游资源整合开发研究

THE INTEGRATION AND DEVELOPMENT OF ETHNIC CULTURAL RESOURCES AND TOURISM RESOURCES IN SOUTHEAST GUIZHOU

关键词:  民族文化资源 旅游资源 整合开发 民族文化旅游 黔东南州

Key words:  national cultural resources  tourism resources  integrated development  national cultural tourism  Qiandongnan prefecture

摘要:

［目的］立足于黔东南州民族文化资源与旅游资源整合开发现状调查，探讨民族文化资源与旅游资源整合开发对策，以期为黔东南州民族文化旅游发展提供借鉴。［方法］文章采用实地调查法和问卷调查法对黔东南州民族文化资源与旅游资源整合开发现状进行调研，了解黔东南州旅游市场游客满意度、民族文化元素对旅客的吸引力和游客对民族文化元素的期待程度。［结果］在对黔东南州旅游市场游客满意度调查的11个项目中，游客满意度较高的是景区规划、路标指示和演出项目，满意度较低的是交通状况、产品开发、购物环境和产品定价； 游客对这11个调查项目的满意度评价主要集中在“一般”和“满意”水平。给游客带来较强吸引力的民族文化元素主要包括手工艺活动、周边自然风光、民族特色食品、民族建筑、民族传说与乡村民风和民族服饰及饰品。在实际调查中对游客吸引力最大的是民族风俗和手工艺活动，分别有72%和70%的游客选择了这两项。旅游者对少数民族地区饮食文化与生活习俗的期待程度最高，占比达到51%和53%； 对于节庆氛围、宗教文化、远古文化和婚庆习俗的期待程度相对较低。［结论］黔东南州拥有丰富的民族文化资源，具有与旅游资源整合开发的突出优势，但当前其优势尚未被充分利用。通过整合开发，黔东南州民族文化资源可以得到充分挖掘，进一步增加黔东南州旅游与经济活力，提高黔东南州民族文化旅游影响力。

Abstract:

Based on the investigation of integration of national cultural resources and tourism resources in Qiandongnan prefecture，this paper explores the countermeasures for the development of national cultural resources and tourism resources, with a view to providing reference for the development of national cultural tourism in Southeast Guizhou. This paper uses the field investigation method and the questionnaire survey to investigate the current situation of the integration and development of the national cultural resources and tourism resources in Southeast Guizhou, and to understand the tourist satisfaction of the tourism market in the Southeast Guizhou tourism market, the attractiveness of the national cultural elements to the tourists and the degree of expectation of cultural elements. Among the 11 projects surveyed on the tourist market of Qiandongnan tourism market, the tourist satisfaction was higher in scenic area planning, road sign and performance project. The lower satisfaction rate was traffic condition, product development, shopping environment and product pricing. Visitors to the 11 survey items of satisfaction evaluation focused on the "general" and "satisfaction" level. The strongest attraction of national cultural elements for visitors are handicraft activities, the surrounding natural scenery, national characteristics of food, ethnic architecture, national legends , rural folk customs and national costumes and jewelry. In the actual survey of tourists, the most attractive thing are ethnic customs and crafts activities, respectively, 72% and 70% of the tourists chose these two. The highest level of expectation are food culture and living customs in ethnic minority areas, accounting for 58% and 55%. Visitors have low expectation of the proportion of festivals, religious culture, ancient culture and wedding customs expectations. Qiandongnan has rich national cultural resources, but the current advantages have not yet been fully utilized. Through the integration of development, try to make Qiandongnan national cultural resources fully tap, and further increase the tourism and economic vitality of Southeast Guizhou, to improve the national cultural tourism in Southeast Guizhou influence.