基于信息生态理论的农业产业链优化路径研究

STUDY ON OPTIMIZATION PATH OF AGRICULTURAL INDUSTRY CHAIN BASED ON INFORMATION ECOLOGY THEORY

关键词:  信息生态位 农业产业链 信息生态链 信息生态系统 柑橘产业 优化路径

Key words:  information niche  agricultural industrial chain  information ecological chain  information ecosystem  citrus industry  optimal path

摘要:

［目的］当农业信息生态处于失衡状态时，农业产业的价值增值效率就会受损，文章应用信息生态理论研究农业产业链的延伸、整合与提升，由此探索现代农业产业链的优化路径，以期更好地促进我国农业的现代化、信息化和产业的可持续发展。［方法］该文以点、线、面的逻辑递进思路，从信息生态位视角研究了农业产业链中信息的功能生态位、资源生态位和时空生态位；从信息生态链视角分析了农业产业链中信息流转映射出的物和资金的运转问题；从信息生态系统视角剖析了农业产业链中信息资源、信息主体和信息环境3个系统构成要素的相互关系。［结果］（1）农业产业链的横向与纵向延伸是实现其优化的基本路径，合理布局和增加其中的信息生态位，可有效提升产业链的优化效率；（2）农业产业链中各环节的有机整合是提升其价值增值的关键举措，而基于信息生态链监控下的人、财、物等资源的合理配置和有效协同则成为必然选择；（3）实现农业产业链整体素质的提升是其优化的终极目标，从信息生态系统的高度统筹规划产业链发展是农业信息化和现代化的现实需求。［结论］对柑橘产业链的实证研究表明，国家现代农业产业技术体系的发展为运用信息生态理论优化农业产业链提供了良好的契机，构建相应的产业信息生态系统理论框架对提升产业竞争协作力和可持续发展能力意义重大，无论在宏观政策制订和微观产业指导中都应予以足够重视。

Abstract:

When agricultural information ecology is in a state of imbalance, the value of the agricultural industry value-added efficiency will be damaged. Using the theory of information ecology research and extension of agricultural industrial chain, integration and promotion, this paper explored the optimal path of modern agriculture industry chain, in order to better promote the sustainable development of agricultural modernization and informatization and industry.Based on the logical progression of point, line and surface, this paper studied the functional ecological niche, resource niche and spatio-temporal ecological niche of information in agricultural industrial chain from the perspective of information ecology. And then, it analyzed the problems of the information flow in agricultural industry chain and the operation of funds from the perspective of information ecological chain, and the relationship among information resources, information subject and information environment in agricultural industry chain from the perspective of information ecosystem. The results showed that: (1) The agricultural industrial chain of vertical and horizontal extension was the basic optimization path, reasonable layout and increase of information niche, which can effectively improved the optimization efficiency of the industrial chain; (2) The agricultural industrial chain of each link in the organic integration was the key to enhance its value appreciation, and under the monitoring of information ecology, the people, goods, reasonable allocation of resources and effective coordination became inevitable choice; (3) Realizing the overall quality of agricultural industry chain was the ultimate goal, and the development of industrial chain from the height of the information ecosystem was the realistic demand of agricultural informatization and modernization. It concluded that the development of national modern agricultural technology system for the use of information ecological theory of agricultural industrial chain optimization can provide a good opportunity, and the construction of industry information ecosystem theory can enhance the industry competition capacity and sustainable development ability of great significance.