河南省乡村旅游产业特征评价研究

STUDY ON THE CHARACTERISTICS EVALUATION OF RURAL TOURISM INDUSTRY IN HENAN PROVINCE

关键词:  河南乡村旅游产业特征层次分析法短板

Key words:  Henan province  rural tourism  industrial characteristics  AHP  short board

摘要:

［目的］通过对河南省乡村旅游产业特征进行评价，可以明确河南省乡村旅游发展中的优劣势，对河南省乡村旅游发展权重较高的指标进行系统化和规范化，同时，结合实际情况对权重排名较低的指标进行分析，以增强河南省的乡村旅游产业竞争力。［方法］运用层次分析法，将河南省乡村旅游产业特征分为人文环境、基础设施建设、社会效应以及产业带动4个立体层次，在此基础上，向下分16个指标，计算各指标权重，分析其对河南省乡村旅游产业的影响。［结果］在评价综合层中，人文环境特征权重最大，是发展乡村旅游的优势； 产业带动权重最低，是制约乡村旅游发展的薄弱环节； 在因子层中，权重排名前3的分别为交通便捷性、历史资源和知名度，与实际吻合； 权重靠后的因子有休闲性和食宿条件，其对乡村旅游产业有所制约。［结论］河南省乡村旅游产业特征是以当地丰富的文化资源和便利的交通为基础，其发展受产业带动的制约性较大。

Abstract:

By evaluating the characteristics of rural tourism industry in Henan province, we can make clear the advantages and disadvantages of rural tourism development in Henan province, systematize and standardize the indicators with high weight of rural tourism development in Henan Province, and at the same time, in order to strengthen the competitiveness of rural tourism industry in Henan province, the paper analyzed the index with low weight rank according to the actual situation. The characteristics of rural tourism industry in Henan province were divided into four levels: humanistic environment, infrastructure construction, social effect and industry driving. On the basis of this, the paper divided the rural tourism industry into 16 indexes and calculated the weight of each index. This paper analyzed its influence on the rural tourism industry in Henan province. In the evaluation of the comprehensive layer, the weight of the human environment was the greatest, which was the advantage of developing country tourism; Industry driven weighting was the lowest, which was a weak link to restrict the development of rural tourism; In the factor layer, the top third of the weight ranking were the traffic convenience, the historical resources and the popularity, which were in agreement with the actual; The factors was behind the weight depended on leisure and lodging conditions, which restricted the rural tourism industry. The characteristics of rural tourism industry in Henan province were based on local rich cultural resources and convenient transportation, and its development was restricted by industry.