山西省乡村旅游资源开发与产业发展策略探析

EXPLORATION AND ANALYSIS OF RURAL TOURISM RESOURCES DEVELOPMENT AND INDUSTRIAL DEVELOPMENT IN SHANXI PROVINCE

关键词:  乡村旅游资源开发发展策略乡村转型发展AHP法

Key words:  rural tourism  resources development  development strategy  rural transformation and development  AHP law

摘要:

［目的］通过分析山西省乡村旅游资源开发现状及产业发展情况，提出缩小区域差异、提升旅游资源开发水平、运用现代化推广技术等发展意见解决山西省乡村旅游业发展道路上的问题。［方法］文章采用层次分析法（AHP），对山西省乡村旅游资源的各级指标权重进行确定，对其旅游资源开发与产业发展策略进行研究。［结果］山西乡村环境舒适得分最高，自然资源是开发乡村旅游的优势。乡村旅游可进入性得分为081，可进入状况良好。山西乡村权重为0534，乡村性特点不突出。山西乡村旅游资源的设施因子得分较高，乡村旅游景点设施配备比较齐全，开发空间和潜力较大。外围吸引物权重最低，可利用自然风景资源、农业资源互补的组合优势进行乡村旅游的开发。评价结果总分为625，这表明指标权重得到调研对象的一致认可。［结论］山西乡村旅游资源开发的综合特征前3位的权重顺序为乡村性＞乡村资源＞可进入性。山西省在乡村旅游业的经营与发展上存在的问题主要有乡村旅游区域差异明显、旅游资源开发层次较浅、乡村旅游地缺乏知名度等，这些问题在很大程度上限制了山西省乡村旅游业的进一步发展。

Abstract:

Through the analysis of rural tourism resources development and industrial development in Shanxi province, this paper put forward some suggestions to solve the problems on the road of rural tourism development in Shanxi province, such as reducing regional differences, improving the level of tourism resources development, and applying modern popularization technology. Analytic Hierarchy Process (AHP) was used to determine the weights of indicators at all levels of rural tourism resources in Shanxi province, and its tourism resources development and industrial development strategies were studied. Shanxi had the highest score of environmental comfort in rural areas, and natural resources were the advantages of developing rural tourism. The entry score of rural tourism was 0.81, which was in good condition. Shanxi village weight was 0.534, rural characteristics were not outstanding. Shanxi rural tourism resources had a higher score of facility factors, rural tourist attractions were equipped with relatively complete facilities, development space and great potential. The weight of peripheral attractions was the lowest, and the combination of natural landscape resources and agricultural resources could be used to develop rural tourism. The total score of the evaluation result was 6.25, which indicated that the weight of the index was unanimously recognized by the research objects. The first three weights of the comprehensive characteristics of rural tourism resources development in Shanxi was rural > Rural Resources > accessibility. The main problems in the operation and development of rural tourism in Shanxi province are obvious regional differences in rural tourism, shallow level of tourism resources development, lack of popularity of rural tourism sites, etc. These problems largely limited the further development of rural tourism in Shanxi province.