桂林市乡村旅游产业智慧化发展评价及指数研究

STUDY ON THE INTELLIGENT DEVELOPMENT OF TURAL TOURISM INDUSTRY IN GUILIN

关键词:  乡村旅游智慧化发展评价发展指数桂林市

Key words:  rural tourism  smart development  evaluation  development index  Guilin

摘要:

［目的］智慧化旅游作为旅游业发展的未来趋势，越来越受乡村旅游的关注，乡村旅游智慧化不仅有利于推动区域乡村旅游的转型升级，也有利于实现乡村旅游的持续发展。［方法］文章以桂林市乡村旅游为研究对象，通过构建乡村旅游产业智慧化发展评价指标体系，采用层次分析法确定各个指标的权重，进一步计算发展指数并对其分析。［结果］桂林市乡村旅游智慧化发展要素层中的智慧应用的权重（0353 9）较大，指标层中智慧基础设施中通讯网络的权重（0263 8）较大，智慧应用中自助导游系统的权重（0326 1）较大，智慧管理中车载自动景点导航系统的权重（0295 1）较大，智慧服务中无障碍通道服务的权重（0274 6）较大。而桂林市乡村旅游智慧指数为0371，整体上看发展效果一般，指标层中通讯网络的发展指数（0624）最大，而其他指标作为乡村旅游智慧发展必不可少的组成部分，目前的发展指数较低，有待提高。［结论］桂林市乡村旅游产业智慧化发展仍有待完善，通过加强配套设施的建设，有针对性地发展智慧化发展相对缓慢的乡村，以期能够全面拓展乡村旅游产业智慧化的健康持续发展。

Abstract:

As the future trend of tourism development, wisdom tourism is increasingly concerned by rural tourism. The wisdom of rural tourism is not only conducive to the transformation and upgrading of regional rural tourism, but also conducive to the sustainable development of rural tourism. Taking the rural tourism in Guilin as the research object, this paper constructed the evaluation index system of intelligent development of rural tourism industry, determined the weight of each index by using the analytic hierarchy process, and further calculated and analyzed the development index. The results showed that the wisdom application weights (0.3539) in the intelligent development factor layer of rural tourism in Guilin was larger, the weight of the communication network in the intelligence infrastructure (0.2638) in the index layer was larger, and the weight of the self help guide system in the smart application ( 0.3261) was larger, the weight of on board automatic sight navigation systems in smart management (0.2951) was larger, and the weight of accessibility services in smart services (0.2746) was larger. The wisdom index of rural tourism in Guilin was 0.371. Generally speaking, the development effect was general. The development index of the communication network in the indicator layer (0.624) was the largest, while other indicators were the essential components of the development of rural tourism wisdom, and the current development index was low and needed to be improved. The smart development of the rural tourism industry in Guilin still should be improved. By strengthening the construction of supporting facilities, targeted the smart development of the relatively slow villages, with a view to being able to fully expand the healthy and sustainable development of the smart rural tourism industry.