乡村振兴战略背景下基于SWOT分析的山地烟区乡村旅游发展策略*——以巫山县鸳鸯烟叶科技示范区为例

RURAL TOURISM DEVELOPMENT STRATEGY BASED ON SWOT ANALYSIS IN MOUNTAINOUS TOBACCO GROWING AREA UNDER THE BACKGROUND OF RURAL REVITALIZATION STRATEGY

关键词:  乡村振兴战略乡村旅游现代烟草农业山地烟区SWOT分析

Key words:  rural revitalization strategy  rural tourism  modern tobacco agriculture  mountainous tobacco growing areas  SWOT analysis

摘要:

［目的］乡村振兴战略背景下，通过农村产业融合发展，促进具备条件的乡村实现乡村旅游提质增效升级成为乡村旅游发展的重要内容。文章选取山地烟区典型区域重庆市巫山县鸳鸯烟叶科技示范区，研究其乡村旅游发展策略，以探索山地烟区依托现代烟草农业发展乡村旅游的途径。［方法］采用SWOT分析法从研究区内部条件的优化与整合，到外部环境政策与挑战的推动对其乡村旅游发展策略进行分析。［结果］现代烟草农业建设为研究区提供了较为完善的基础设施，加之国家乡村振兴战略的实施和烟草行业在新时期的历史使命，为山地烟区发展乡村旅游提供了巨大的发展机遇。结合研究区特点，提出了4种发展策略。［结论］在山地烟区发展以现代烟草农业为特色产业的乡村旅游过程中机遇与挑战并存，需注重以合理的规划突出山地特色，如完善功能区布局结构，进一步促进乡村旅游与烟叶产业融合，提高乡村旅游相关人员服务水平，加强生态建设与环境保护，以期实现山地烟区乡村旅游的可持续发展。

Abstract:

Under the background of rural revitalization strategy, through the integrated development of rural industries to enhance the rural tourism quality and efficiency of the countryside with feasible conditions becomes an important part of rural tourism development. In this study, the Yuanyang Tobacco Sci tech Demonstration Area in Wushan county, Chongqing, a typical mountainous tobacco growing area, is chosen to discuss its rural tourism development strategy and explores ways for mountainous tobacco growing area to develop rural tourism by relying on modern tobacco agriculture. SWOT analysis was employed to analyze the rural tourism development strategy of the study area from the optimization and integration of internal conditions to the promotion of external environmental policies and challenges. The results showed that modern tobacco agriculture construction provided a relatively high level infrastructure for the study area. In addition, the implementation of the rural revitalization strategy and the historical mission of the tobacco industry in the new era provided a huge development opportunity for the development of rural tourism in mountainous tobacco growing areas. Combined with the mountainous characteristics of the study area, four development strategies were proposed. As a result, in the development of rural tourism featuring modern tobacco agriculture in mountainous tobacco growing areas, it is necessary to focus on rational planning to highlight local characteristics, especially the mountain features, such as improving the layout of functional areas, further improving the integration of rural tourism and tobacco industry, improving the service level of rural tourism related personnel, and strengthening ecological construction and environmental protection, so as to achieve sustainable development of rural tourism in mountainous tobacco areas.