| 摘要: |
| ［目的］研究乡村旅游开发过程中农户的风险意识、偏好及其保护意愿，对剖析农村生态保护困局，实现乡村旅游目的地的可持续发展具有重要理论意义和实践价值。［方法］文章以重庆市5个县（市、区）692户农户问卷为样本数据，通过建立Logistic回归模型来分析乡村旅游开发中农户生态风险认知对其参与保护意愿的影响研究。［结果］女性户主对保护生态意愿相对较弱，年龄较大的户主保护生态意愿较强烈，家庭从事旅游业劳动力人数越多和旅游业收入占总收入的比重越重，其参与生态保护意愿就越强烈； 乡村旅游开发造成的水体、噪声、固体废物的风险越高，植被覆盖率降低风险越高、耕地面积减少风险越高、旅游生计持续性降低风险越高，都会使得农户参与农村生态环境保护意愿增强。［结论］当地政府应帮助农户充分认知乡村旅游开发中存在的农村生态风险，提高农户参与农村生态保护的积极性。同时，采用技术手段对乡村旅游开发过程中区域生态系统的变化进行动态监控，建立生态安全预警系统。最后，因地制宜确定当地的旅游开发策略，以保护为主，开发为辅，以开展生态旅游为主的旅游模式，最终实现乡村旅游和农户生计可持续发展的目标。 |
| 关键词: 乡村旅游农户生态风险认知保护意愿 |
| DOI： |
| 分类号:F5903 |
| 基金项目:教育部人文社科青年项目“恢复力视角下三峡水库生态屏障区农户生计持续研究”（18YJCZH227）； 重庆市教委科技项目“乡村旅游开发前后农户生计资本差异对其生活满意度的影响研究——以重庆城乡统筹试验区为例”（KJQN201800803）； 重庆市教委人文社科项目“重庆城乡统筹试验区三权抵押对农户生计的影响研究”（19SKGH076）； 重庆市社科规划一般项目“重庆乡村旅游多功能发展与农村可持续生计协同研究”（2018YBJJ035）； 长江上游地区城乡统筹发展创新研究（智库）团队（CJSYTD201704）；重庆市科技局面上项目“三峡库区重庆段农户生计策略选择对农村生态压力的影响评价”（cstc2019jcyj msxmX0002） |
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| FARMERS′ ECOLOGICAL RISK PERCEPTION IMPACT THEIR PROTECTION WILLINGNESS IN RURAL TOURISM DEVELOPMENT |
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Xiao Yi1,2, Yin Ke3※
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1.Research Center for Economy of Upper Reaches of the Yangtze River/ the Key Research Base of Humanities, Ministry of Education, Chongqing Technology and Business University, Chongqing 400067, China;2. College of Tourism and Land Resources; Chongqing Technology and Business University; Chongqing 400067, China;3. College of Geographical and Travel, Chongqing Normal University, Chongqing 400047, China
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| Abstract: |
| To study the farmers′ risk awareness and preference and their willingness to protect in the process of rural tourism development is of great theoretical significance and practical value in analyzing the plight of rural ecological protection and realizing the sustainable development of rural tourism destinations. This study took the questionnaire of 692 households in 5 counties (cities and districts) of Chongqing city as sample data. By establishing Logistic regression model, this paper analyzed the impact of farmers′ ecological risk perception on their willingness to participate in protection in rural tourism development. The results were showed as follows. Female heads of households had relatively weak ecological willingness, while older heads of households had strong ecological willingness, the higher the number of families engaged in tourism and the higher the proportion of tourism income to total income, the stronger their willingness to participate in ecological protection. The higher the risk of water body, noise and solid waste caused by rural tourism development, the higher the risk of vegetation coverage reduction, the higher the risk of farmland area reduction and the higher the risk of sustainable reduction of tourism livelihood, all of which would make farmers more willing to participate in rural ecological and environmental protection. This means that the local government should help farmers fully understand the rural ecological risks in rural tourism development and improve their enthusiasm to participate in rural ecological protection. At the same time, the regional ecosystem changes in the rural tourism development process are monitored dynamically by means of technology, and an ecological security early warning system is established. Finally, the local tourism development strategy is determined according to local conditions, and focusing on protection and development, and developing eco tourism, so as to achieve the goal of sustainable development of rural tourism and the livelihood of rural households. |
| Key words: rural tourism peasant household ecological risk cognition protect intend |
