农户禀赋对农户融入农产品供应链意愿及方式的影响基于西南地区的农户调查

THE EFFECTS OF HOUSEHOLD ENDOWMENT ON RURAL HOUSEHOLDS’ WILLINGNESS AND WAYS TO INTEGRATE INTO AGRICULTURAL PRODUCT SUPPLY CHAIN——BASED ON THE SURVEY OF RURAL HOUSEHOLDS IN SOUTHWEST CHINA

关键词:  资源禀赋  农产品供应链  农户行为  供应链模式选择  影响因素

Key words:  resource endowment  agricultural product supply chain  rural households behavior  the selection of supply chain model  influencing factors

摘要:

目的 通过对微观农户调查数据的分析，探究人力资本禀赋、社会资本禀赋、经济资本禀赋和自然资本禀赋对农户融入农产品供应链意愿及方式的影响。方法 文章运用二元Logit模型分析农户禀赋各变量对农户融入农产品供应链意愿的影响，运用多项Logit模型分析农户禀赋各变量对“农户+合作社”“农户+公司”和“农户+合作社+公司”3种融入方式影响。结果 缺乏经营经验、农业收入高、不能筹资、耕地面积小的农户融入农产品供应链的意愿较低。户主受教育程度高、学习能力强、耕地面积大的农户更倾向以“农户+合作社”方式融入供应链。学习能力差、家庭人口少、家里有村干的农户选择以“农户+公司”方式融入供应链的可能性较大。有经营经验、培训经历、亲戚数量少、家庭收入高、农业收入低、能筹资的农户更倾向以“农户+合作社+公司”方式融入供应链。交通便利及靠近乡村旅游地区的农户对所有融入农产品供应链的方式均不感兴趣。结论 要破除农户融入农产品供应链的禀赋障碍，科学引导农户以合适的方式融入农产品供应链，重视条件适宜地区农户进行农产品直销的优势和意愿。

Abstract:

Through the analysis of micro survey data of rural households, this paper explores the effects of human capital endowment, social capital endowment, economic capital endowment, and natural capital endowment on rural households' willingness and ways to integrate into agricultural product supply chain. This research applied the binary logit model to analyze the influence of each variable of household endowment on the willingness of rural households to integrate into the agricultural product supply chain. Moreover, a multinomial logit model was used to analyze the influence of each variable of household endowment on the three ways of integration, which were "rural households + cooperatives", " rural households + companies" and " rural households + cooperatives + companies". The results showed that rural households that lacked business experience, had high agricultural incomes, could not raise funds, and small cultivated land areas had low willingness to integrate into the supply chain of agricultural products. In addition, rural households with high level of education, strong learning ability, and large cultivated land preferred to integrate into the supply chain in the form of "rural households + cooperatives". Rural households with poor learning ability, small family population, and village cadres were more likely to choose to integrate into the supply chain by "rural households + companies". Rural households with business experience, training experience, small number of relatives, high family income, low agricultural income and the ability to raise funds were more likely to integrate into the supply chain in the form of " rural households + cooperatives + companies". Rural households with convenient transportation and close to rural tourism areas were not interested in neither ways to integrate into the agricultural product supply chain. Therefore, it is necessary to break down the endowment barriers of rural households to integrate into the agricultural product supply chain, scientifically guide rural households to integrate into the supply chain in an appropriate way, and attach importance to the advantages and willingness of rural households in areas with suitable conditions for direct sales of agricultural products.