基于SEM的农户绿色农业生产行为研究——来自新疆352个样本农户的证据

RESEARCH ON GREEN AGRICULTURE PRODUCTION BEHAVIORS OF FARMERS BASED ON SEM——EVIDENCE OF 352 SAMPLE FARMERS FROM XINJIANG

关键词:  绿色农业  生产行为  结构方程模型  计划行为理论  生产意愿

Key words:  green agriculture  production behaviors  structural equation model  planned behavior theory  production willingness

摘要:

目的 农户作为生产经营的主体，农户的绿色生产行为决定着绿色农业的发展方向。此研究分析影响农户绿色农业生产意愿及行为的相关因素及路径。方法 文章基于新疆各地州的352份农户调研数据，运用结构方程模型实证分析各影响因素对农户绿色生产行为的影响程度以及各影响因素的形成机理。结果 （1）农户对绿色农业的认知、政策的引导、感知利益和绿色生产意愿与农户的绿色生产行为呈正比，感知成本则对农户绿色生产意愿和行为具有负向作用。（2）农户的绿色认知越清晰，绿色生产意愿越强烈，政府的政策补贴和推广力度越强，越能刺激农户进行绿色生产行为。（3）农户感知到花费的金钱、劳动和精力越多，则会削弱农户的绿色生产行为。结论 行为态度、主观规范、行为控制和感知利益对农户绿色生产行为均有正向作用，其中各项指标对农户绿色生产意愿和行为的影响程度各不相同，但相对而言，农户的行为态度和主观规范对绿色生产意愿的影响更为显著，感知利益对农户绿色农业生产行为影响更强。

Abstract:

Green production behaviors of farmers who are main bodies of production and management determine the development direction of green agriculture. This paper aims to study related factors and paths affecting farmers' production intentions and behaviors of green agriculture. Based on 352 copies of research data of farmers from all places of Xinjiang, this paper used the structural equation model to carry out an empirical analysis of the influence of various factors on green production behaviors of farmers and formation mechanism of each influencing factor. Farmers' cognition of green agriculture, guidance of policies, perceived benefits and their green production intentions were positively related to their green production behaviors. However, the perceived cost had negative effects on farmers' green production intentions and behaviors. The clearer green cognition of farmers, the stronger their green production willingness would be. The more policy subsidies given by the governments and the more promotion efforts were made, the stronger intentions farmers would have to do green production. However, the more money, labor, and energy the farmers perceive, the weaker their green production behaviors would be. In general, behavioral attitudes, subjective norms, behavioral control and perceived benefits all have positive influence on green production behaviors of farmers, but they all exert different levels of influence on farmers' green production intentions and behavior. Relatively speaking, behavior attitudes and subjective norms of farmers have more prominent effects on their green production intentions and perceived benefits have stronger impacts on their green agriculture production behaviors.