农业绿色发展政策的农户行为响应研究——以新疆X县为例

THE RESEARCH ON FARMERS' BEHAVIOR RESPONSES TO AGRICULTURAL GREEN DEVELOPMENT POLICY——A CASE STUDY OF X COUNTY, XINJIANG

关键词:  农业绿色发展  政策  农户行为响应  结构方程  计划行为理论

Key words:  agricultural green development  policies  farmers' behavior responses  structural equation  planned behavior theory

摘要:

目的 通过对农业绿色发展政策的农户行为响应机制分析和实证检验，发现其中存在的不足，以期完善农业绿色发展政策，促进农业绿色发展水平进一步提高。方法 文章基于新疆X县305份农户调查数据，运用计划行为理论构建农业绿色发展政策农户行为响应研究的理论框架，探索农业绿色发展政策与农户行为之间的运行机理，并采用结构方程模型对构建的理论假设进行验证。结果 （1）农户的“行为态度”“主观规范”和“行为控制”三个方面均显著影响农户农业绿色发展的行为意愿，且“行为态度”对农户农业绿色发展行为意愿的影响最大，主观规范的影响最小，行为控制居于二者之间；（2）农业绿色发展政策对农户进行农业绿色发展行为响应的影响比其对行为意愿的影响程度大。通过对比路径系数的大小，证实了行为意愿在整个过程中起到了明显的中介作用；（3）农户农业绿色发展行为中，农户对约束类行为的响应程度比激励类行为高。结论 完善政策体系，加强农业绿色发展政策支持力度；做好政策宣传工作，增强农户农业绿色发展的行为意愿；“激励”与“约束”并用，提高农户行为响应程度等对策建议。

Abstract:

The mechanism of farmers' behavior responses to agricultural green development policy has been analyzed and the empirical test applied, in which the problems and shortcomings are found, with the purpose that the agricultural green development policies can be improved and the further improvement of the level of agricultural green development is able to be promoted. Based on 305 farmer household survey data obtained in X county, Xinjiang, this paper used Planned Behavior Theory to construct a theoretical framework for research on farmers' behavior responses of agricultural green development policies, so as to explore the operating mechanism between agricultural green development policies and farmers' behaviors. And the structural equation model was adopted to validate the constructed theoretical hypothesis. The empirical results were showed as follows. (1) The three aspects of farmers' “behavior attitudes”, “subjective norms” and “behavior control” all significantly had affected farmers' willingness to conduct agricultural green development, and “behavior attitudes” had the biggest effect on farmers' willingness to develop agricultural green development while “subjective norms” had the least effect, and “behavior control” lied between the two; (2) The impact of agricultural green development policies on farmers' behavior responses to agricultural green development was greater than the impact on behavior willingness. By comparing the size of the path coefficient, it was confirmed that the behavior willingness played an obvious intermediary role in the whole process; (3) As for farmers' agricultural green development behaviors, the degree of farmers' responses to restraint behaviors was higher than that of incentive behaviors. Based on the results of the empirical analysis, countermeasures as follows can be proposed. The policy system need to be improved and the policy support for farmers' agricultural green development increased, and the policy publicity work should be done well to enhance farmers' willingness to conduct agricultural green development, then, both incentive and constraint policies can be applied to improve farmers' response behaviors.