北京市乡村民宿产业发展的思考

THOUGHTS CONCERNING ON THE DEVELOPMENT OF BEIJING RURAL HOMESTAY ACCOMMODATION INDUSTRY

关键词:  北京市  乡村民宿  乡村旅游  乡村振兴  产业振兴

Key words:  Beijing  rural homestay  rural tourism industry  rural revitalization  industrial revitalization

摘要:

目的 产业振兴是乡村振兴的重中之重。文章探究北京市乡村产业新形态，助力乡村振兴。方法 课题组通过现场调研法、文献研究法、专家咨询法等分析方法，深入挖掘北京市发展乡村民宿产业的典型做法和经验，剖析存在问题和制约因素。结果 （1）乡村民宿产业历经3个阶段的迭代升级，呈现出空间更加集聚、水平不断提升、业态广泛融合、模式更加多元、作用日益彰显等新趋势新特点；（2）乡村民宿提质发展的主要经验做法包括注重组织领导、注重规划设计、注重规范管理、注重政策扶持、注重宣传推介；（3）分析发现乡村民宿发展面临着规划设计不足、价格虽贵但整体效益不高、用地难题未破解等制约因素。结论 通过对北京市乡村民宿产业发展的研究分析，得出需要加强顶层设计、创新金融支持、强化用地保障、加大人才支撑、完善定价机制、注重联农带农的理性思考，为进一步推动乡村民宿产业提质升级提供借鉴。

Abstract:

Industrial revitalization is the top priority of rural revitalization. As a new form of rural industry in Beijing and an important lever for promoting comprehensive rural revitalization, the rural homestay industry underwent three stages of iterative upgrading, presenting new trends and characteristics such as more concentrated space, continuous improvement in level, widespread integration of business formats, more diverse models, and increasingly prominent roles. This research delves into the typical practices and experiences of developing the rural homestay industry in Beijing, analyzes the existing problems and constraints, and provides references for further promoting the upgrading and upgrading of the rural homestay industry. Through qualitative analysis methods such as on-site research, literature review and expert consultation, this research proposed that the development of rural homestays faced constraints such as insufficient planning and design, high prices but low overall benefits, and unresolved land use problems. Therefore, in response to the problems and development situation of rural homestays, relevant departments should attach great importance, collaborate, jointly manage, provide policy support, standardize construction, strengthen top-level design, innovate financial support, strengthen land security, increase talent support, improve pricing mechanisms, pay attention to promoting high-quality development of the rural homestay industry through agricultural cooperation.