蔬菜农户绿色肥药施用行为影响因素研究——基于外部刺激与内部感知的实证分析

STUDY ON THE INFLUENCING FACTORS OF VEGETABLE FARMERS' APPLICATION OF GREEN FERTILIZERS AND PESTICIDES——AN EMPIRICAL ANALYSIS BASED ON EXTERNAL STIMULI AND INTERNAL PERCEPTIONS

关键词:  蔬菜农户  绿色肥药施用行为  影响因素  S-O-R理论  结构方程模型

Key words:  vegetable farmers  the application of green fertilizers and pesticides  influencing factors  Stimulus-Organism-Response theory  structural equation model

摘要:

目的 蔬菜农户参与绿色肥药施用行为是小农户与现代农业有机衔接的核心表现，对缓解农业面源污染，推进农业绿色发展具有重要意义。方法 文章基于S-O-R理论分析框架，选取山东省寿光市770份蔬菜农户的实地调研数据，运用结构方程模型分析蔬菜农户绿色肥药施用行为的影响路径和影响程度，并对其中介效应和调节效应进行了检验。结果 政府嵌入外部因素对蔬菜农户的绿色肥药施用行为有显著的正向影响，并通过内部感知对其行为产生不同程度的间接影响；农业经营企业嵌入外部因素主要通过内部感知的中介作用影响绿色肥药施用行为；绿色生产意识、绿色生产能力和绿色生产收益感知正向影响蔬菜农户绿色肥药施用行为；部分家庭禀赋对绿色肥药施用行为产生影响。结论 研究认为应落实并灵活运用政府政策规制手段，并充分发挥农业经营企业组织的作用，以提高蔬菜农户绿色肥药施用行为参与度。

Abstract:

The participation of vegetable farmers' application of green fertilizers and pesticides is a core manifestation of the integration of smallholders into modern agriculture, which is of great significance for alleviating agricultural non-point source pollution and promoting the green development of agriculture. Based on the Stimulus-Organism-Response theory analysis framework and selecting field survey data from 770 vegetable farmers in Shouguang city, Shandong province, this research used the structural equation modeling to analyze the influence path and degree of vegetable farmers' application of green fertilizers and pesticides and examine the mediating and moderating effects. The study concluded that government embedding external factors had significantly and positively impacted vegetable farmers' application of green fertilizers and pesticides and had different degrees of indirect impact through internal perceptions; the embedding of external factors of agricultural enterprises mainly affected the application of green fertilizers and pesticides through the mediating role of internal perceptions; green production awareness, green production capacity, and perception of green production income had positively influenced vegetable farmers' application of green fertilizers and pesticides; some aspects of family endowment had also affected the application of green fertilizers and pesticides. In summary, the study believes that government policy regulation measures should be implemented and flexibly utilized, and the role of agricultural enterprise organization should be fully played to improve the participation of vegetable farmers' application of green fertilizers and pesticides.