| 摘要: |
| 品牌建设问题已成为影响河北蔬菜产业发展的重要因素。该文在分析河北省蔬菜品牌发展现状特 点、主要问题、制约因素、优势的基础上，指出了河北省蔬菜品牌建设的发展思路，提出了加快河北省蔬 菜品牌发展的政策建议。 |
| 关键词: 河北省 蔬菜品牌建设 制约因素 |
| DOI：10.7621/cjarrp.1005-9121.20130519 |
| 分类号: |
| 基金项目:论文得到河北省科技厅软科学计划支持，课题号12457512;河北省社科研究基地（农业经济发展战略）和河北“三农”软科学研究基 地支持;河北农业大学社会科学研究基金课题“河北省蔬菜产业发展研究”，课题号SK20111101 |
|
| HEIBEI VEGETABLES BRAND CONSTRUCTION SITUATION AND COUNTERMEASURES |
|
Wang Zhe1, Zheng Hongwei2, Cui Zeyuan2
|
|
1.Institute of Agricultural Economy and Development， Chinese Academy of Agricultural Sciences， Beijing 100081/Institute of Economic and Trade of Hebei Agricultural University， Baoding 071051;2.Research Group Vegetable Industry Development of the Agricultural Department of Hebei Province， Shijiazhuang 050011
|
| Abstract: |
| Brand- building has become an important factor affecting the development of vegetable industry in Hebei province. Based on the analysis of the present situation， the main problem， the constraints， advantages and poten- tials in the development of brand-building， this paper pointed out the ideas for the future development of brand- building for vegetable industry in Hebei Province， and finally put forward some policy suggestions to promote the development of brand-building for vegetable industry. |
| Key words: Hebei province brand-building constraints |
