| 摘要: |
| 近年来北京“菜篮子”工程发展迅速，基本满足了市民的需求，但在人性化、个性化、信息化及有安全保障等方面还存在一定的问题。文章从介绍北京市“菜篮子”工程流通体系概况出发，通过调查北京“菜篮子”工程流通体系发展现状、存在问题及成因，总结北京“菜篮子”工程流通体系在生产、销售、物流及服务各个环节的创新研究结果，并提出了大力发展专业的农产品快递行业，着重建设农产品消费服务平台，改变思维习惯，加大对创新性企业的扶持力度等建议，指明电子商务、食品追溯、公共营养是北京市“菜篮子”工程流通体系创新发展的方向。 |
| 关键词: 菜篮子 流通体系 电子商务 食品追溯 公共营养 |
| DOI：10.7621/cjarrp.1005-9121.20161038 |
| 分类号: |
| 基金项目: |
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| INNOVATION OF BEIJING VEGETABLE BASKET ENGINEERING CIRCULATION SYSTEM |
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Zhang Tingting, Peng Huaying
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Beijing City University, Polytechnic College,Beijing 100083, China
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| Abstract: |
| The"vegetable basket" engineering has developed rapidly in Beijing in recent years, which can basically meet the needs of citizens.But it still has some problems in humane, personalized, information-based, and security. Through the investigation of the development present situation, existing problems and causes in Beijing "vegetable basket" project, this paper summarized the innovation research resultsin the production, marketing, logistics and service of the "vegetable basket" project circulation system, and put forward some suggestions including developing the professional courier industry of agricultural products, focusing on the construction of agricultural products consumption service platform, changing the habits of thinking, and increasing the support of innovative enterprises. |
| Key words: vegetable basket circulation system electronic commerce the food traceability public nutrition |
