| 摘要: |
| ［目的］农家乐与旅游农庄是乡村旅游地最具有乡村性的旅游服务企业。游客网络关注具有前兆效应，参考游客网络关注信息，揭示农家乐、旅游农庄空间集聚类型、集聚模式，有利于构建农家乐、旅游农庄发展模式，提高发展质量。［方法］文章依据网络大数据以及江苏省农业委员会发布的休闲农业发展数据，运用核密度分析法，分析了南京乡村旅游地农家乐、旅游农庄的分布以及网络关注热度、美誉度空间特征。［结果］发现农家乐、旅游农庄空间分布、网络关注热度、美誉度呈现不同的空间集聚特征和产业空间类型。［结论］南京市农家乐、旅游农庄空间集聚呈现明显的空间等级性、区域差异性、团块状集聚、中心集聚辐射特征。从空间分布集聚度、网络关注热度、网络关注美誉度，三者之间的关系，把乡村旅游地农家乐、旅游农庄集聚空间分为高水平均衡协调区域、低水平均衡协调发展区域、失衡发展区域3种类型。不同的区域体现了不同的发展类型。 |
| 关键词: 网络关注度空间集聚农家乐旅游农庄南京市 |
| DOI： |
| 分类号:F3199 |
| 基金项目:教育部人文社会科学研究规划基金项目“乡村旅游地网络关注度特征与客流空间协动效应研究”（16YJAZH025）； 江苏高校“青蓝工程”中青年学术带头人项目（Sponsored by Qing Lan Project）； 国家自然科学基金面上项目“乡村旅游集聚区类型结构、构建路径与效应评估研究”（41571139） |
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| STUDY ON THE SPATIAL AGGLOMERATION OF FARM AND FARM AGRITAINMENT IN NANJING CITY BASED ON THE TOURISTS′ NETWORK ATTENTION |
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Ju Shengli1,2, Tao Zhuomin3, Qian Jin4
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1. Occupation Technical College of Economic Trade of Jiangsu Province, Nanjing, Jiangsu 211168, China;2. School of Geographical Science，Nanjing Normal University, Nanjing, Jiangsu 210023,China;3.School of Geographical Science，Nanjing Normal University, Nanjing, Jiangsu 210023,China;4.Occupation Technical College of Economic Trade of Jiangsu Province, Nanjing, Jiangsu 211168, China
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| Abstract: |
| Agritainment and tourist farms are the typical rural tourism service enterprises. Based on the tourists′ online attention which has precursory effect, this paper reveals the types and models of spatial agglomeration of agritainment and tourist farms which are conductive for building the development models and improving the development quality of agritainment and tourist farms. Based on the Internet big data and the data of Leisure Agriculture Development released by Jiangsu Provincial Agriculture Commission, this paper analyzed the spatial characteristics of distribution, online attention and reputation of agritainment and tourist farms in Nanjing by the method of nuclear density. It is found that the distribution, online attention and reputation of agritainment and tourist farms present different characteristics of spatial agglomeration and types of industrial space. The spatial agglomeration of agritainment and tourist farms in Nanjing shows apparent spatial gradability, regional difference, crumb agglomeration and central agglomerated radiation. From the relationships between the spatial agglomeration, online attention and the reputation, the agglomerated space of agritainment and tourist farms of rural tourist destination can be divided into three types, balanced development area at high level, balanced development area at low level and unbalanced development area. Different regions represent different development types. |
| Key words: tourists′ online attention spatial agglomeration agritainment tourist farm Nanjing |
