| 摘要: |
| ［目的］农户作为农地的直接利用者和管理者，对农地生态功能的供给行为直接决定农地能否可持续利用。文章探讨影响农户生态功能供给行为的关键因素，以期为政府制定合理的政策提供参考。［方法］利用武汉市蔡甸区370户农户的问卷调查数据，以拓展的计划行为理论为基础，将农户对农地生态功能的认知分为行为态度、主观规范和知觉行为控制3个维度，运用多因素斜交模型分析3个维度间的交互作用，运用二阶结构方程模型分析农户的生态功能认知对农户参与生态功能供给意愿和行为的影响效应。［结果］行为规范、主观态度、知觉行为规范3个维度的认知之间相互作用显著； 农户对生态功能的认知是农地生态功能供给行为产生的基础，通过正向影响农户对农地生态功能供给意愿进而促使供给行为发生。［结论］宣传农地生态功能，营造积极社会压力氛围，并为农户提供资金支持和技术培训，激发农户参与农地生态功能供给行为的积极性。 |
| 关键词: 农地生态功能供给农户行为计划行为理论结构方程模型 |
| DOI： |
| 分类号:F3211 |
| 基金项目:国家自然科学基金“农地多功能供需错位及协同作用机制研究——以武汉城市圈为例”（71673105）； 国家自然科学基金“土地、劳动力非农化互动机理及其乡村福利效应的多尺度研究——以武汉“两型社会”为例”（71303087）； 中央高校基本科研业务费资助“耕地多功能协同作用规律、福利效应机理及增值管理政策”（2662016PY116） |
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| RESEARCH ON FARMERS′ SUPPLY BEHAVIOR OF AGRICULTURAL LAND ECOLOGICAL FUNCTION*——BASED ON EXTENDED THEORY OF PLANNED BEHAVIOR |
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Hu Weiyan, Li Mengran, Zhang Jiaojiao, Zhu Qingying
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College of Public Administration, Huazhong Agricultural University, Wuhan，Hubei 430070, China
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| Abstract: |
| As the direct users and managers of agricultural land, farmers usually have a directly influence on the sustainable use of agricultural land regard of their supplying behavior to ecological function. This study analyzed the key factors contributing to the farmers′ supply behavior of agricultural land ecological function, so as to provide reference for the government to adjust the policies. Based on the survey data of 370 households in Wuhan Caidian suburb and the extended theory of planned behavior, we divided farmers′ cognition on agricultural land ecological function into three dimensions including attitude toward the behavior, subjective norms, and perceived behavior control. In addition, a multi factor oblique intersection model was adopted to investigate the interactions among the three dimensions, and then we analyzed the effects that farmers′ cognition of agricultural land ecological function on their behavioral intention and behavior to participate in supplying ecological function based on a second order structural equation model. The results indicated that there were significant interactions between the three dimensions of attitude toward the behavior, subjective norms, and perceived behavior control; Farmers′ cognition on the ecological function of agricultural land lays the foundation for their supply behavior, which was affecting farmers′ behavioral intention to participate in supplying ecological function and make farmers take actions. We suggest that it should give publicity to agricultural land ecological function, build a positive social pressure environment, and provide financial support and skills training for farmers, so as to mobilize farmers to participate in the supplying behavior of agricultural land ecological function. |
| Key words: agricultural land ecological function supply farmers′ behavior the theory of planned behavior structural equation model |
