| 摘要: |
| 在概述农业科研院所科技宣传工作发展现状的基础上, 针对农业科技成果日趋复杂深奥、大众对农产品质量安全日益关注、受众不断分化、新媒体迅猛发展等当前面临的新挑战, 提出了新形势下应从加强科普解读、及时回应公众关切、分众采取差异化策略、加快新媒体应用等4 个方面推进农业科技宣传工作的对策措施。 |
| 关键词: 农业科研院所 科技宣传 挑战 对策 |
| DOI： |
| 分类号: |
| 基金项目: |
|
| THE CHALLENGE AND ITS COUNTERMEASURES OF SCITECH PROPAGANDA WORK OF AGRICULTURAL SCIENCE RESEARCH INSTITUTIONS |
|
Shen Yinshu
|
|
Administrative Office,The Chinese Academy of Agricultural Sciences,Beijing 100081,China
|
| Abstract: |
| The present situation and new challenge of scitech propaganda work of agricultural science research institutions are analyzed in this article. Four specific measures for promoting agricultural scitech propaganda work are put forward,such as strengthening the scientific interpretation,timely response to public concerns,taking differentiation strategy according to the different audiences,and speeding up the new media application. |
| Key words: agricultural science research institutes scitech propaganda challenge countermeasure |
