| 摘要: |
| 该文从工作实践的角度，指出了新形势下农业科技传播工作中面临的三个主要矛盾，即持续发展 的强烈需要与相对滞后的传播理念之间的矛盾;传统的科研成果评价指标与新兴的传播媒介之间的矛盾; 农业科技宣传的工作特性与相关岗位设置之间的矛盾。在对矛盾成因分析的基础上，从传播理念的转变、 科研成果评价指标体系的重建及岗位设置等方面，提出了有针对性的解决方案。 |
| 关键词: 农业科技 农业科研单位 新兴传播媒体 矛盾 |
| DOI： |
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| THE CONFLICTIONS IN DISSEMINATION OF AGRICULTURAL SCIENCE AND TECHNOLOGY |
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Cao Xinming
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Institute of Agricultural Economics and Development，Chinese Academy of Agricultural Sciences，Beijing 100081
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| Abstract: |
| This paper analyzed three conflictions in dissemination of Agricultural Science and Technology，which included the conflict between the developing demand and the dissemination sense; the conflict between science re- search evaluation system and new-media; and the conflict between the characteristic of dissemination task and un- reasonable position setting.Based on the reasons of the three conflicts，it put forward some relevant solutions from the aspects including transforming the communication concept，constructing a more effective evaluation system，and setting a proper position， and so on. |
| Key words: agricultural science and technology agricultural research institute new media confliction |
