基于无景点乡村旅游发展模式探析

ANALYSIS OF RURAL TOURISM DEVELOPMENT MODELIN NON SCENIC SPOT BACKGROUND

关键词:  无景点 乡村旅游 特点 现状 对策

Key words:  no landscape tourism  rural tourism  characteristic  the current situation  development strategy

摘要:

基于节假日景区游客过多、传统景点门票价格较高以及游客更加注重追求休闲舒适的旅游环境等现实状况，一种由传统景点旅游衍生的新兴旅游方式——无景点的乡村旅游应运而生。无景点旅游因具有休闲性、选择开放性、大众普及性的特点，而深受资深旅客喜爱。目前，乡村旅游市场环境已初步形成，我国各省均大力发展乡村旅游，且乡村旅游市场投入在旅游开发总投入中所占比重逐年增加。但乡村旅游发展仍存在诸多弊端，如缺少地方乡村特色，商业化色彩明显；基础设施不健全，从业人员素质不高；旅游产品设计单一，缺乏品牌意识；管理不够科学规范，经营格局杂而乱等。为使乡村旅游能够更长远的发展，文章提出挖掘传统地域特色，开发本土乡村文化；统筹规划引导乡村旅游发展，专业培训农户经营者；消除旅游产品同质性，提升旅游档次；借助网络新媒体，宣传推广乡村旅游等对策。

Abstract:

The rural tourism without landscape is a new tourism wayand derivative from the traditional landscape tourist due to the background of overcrowding in scenic spots travel and over expensive ticket price，as well as the condition that visitors pay more attention to pursuit leisure and comfortable travel environment..No landscape tourism is popular due to the characteristics of leisure，openness and public popularity.Currently，the rural tourism market environment has been established，and the invest in rural tourism development increased year by year.But there are many problems of rural tourism development，for example，the rural tourism is not special，infrastructure is inadequate，management is inadequate.In order to promote the development of the rural tourism，this paper proposed to maintain rural sanitation，developlocal rural characteristics，enhance the quality of tourism and strengthen governance policies.