创意农业与旅游产业融合发展实证研究*——以四川省省级示范农业主题公园为研究对象

THE INTEGRATION MODE OF CREATIVE AGRICULTURE AND TOURISM INDUSTY

关键词:  创意农业 旅游产业 产业融合 发展 可持续性

Key words:  creative agriculture  tourism industry  integration  development  sustainability

摘要:

［目的］通过对创意农业与旅游产业融合模式类型、面临困境、融合路径的研究，探索我国社会主义新农村建设背景下传统农业生产经营的新思路，从而为旅游服务业的创新性升级提供战略思想。［方法］文章采用文献分析法和调查分析法，从创意农业与旅游产业融合的概念、模式入手，以四川省省级示范农业主题公园为研究对象，针对目前存在的问题提出针对性解决策略。［结果］（1）从游客的年龄和性别进行分析可以看出，年轻游客占很大比例， 29岁以下占68.2%，以大学生为主，且女性游客比男性游客的比重略大一些，可能是因为年轻人特别是大学生比老年人外出旅游几率大，精力充沛，且女性游客对于有机蔬菜、水果采摘以及农业观光旅游更感兴趣； （2）从游客的收入及从事的职业分析得出，游客的收入以及所从事的职业也会影响游客的出游偏好。［结论］常规的仅仅以景区欣赏为主流的形式和当代人们的需求脱节，在此形势下，强化旅游的形式多样性，趣味性尤其重要。只有从根本上形成创新意识，通过结合资源优势、技术优势、人才优势等，才能推动我国创意农业与旅游产业的有机融合与可持续发展。

Abstract:

Taking Sichuan provincial agricultural demonstration park as the research object, this paper analyzed the mode, difficulties, and path of the integration of creative agriculture and tourism industry, and explored new ideas of traditional agricultural production under the background of building a new socialist countryside in China, so as to provide a strategy for upgrading the innovative tourism services. The methods of literature analysis and comparative analysis were used. The results showed that the integration mode between creative agriculture and tourism industry in China was not yet mature, and there were some problems such as industrial structure, scientific and technological investment, resource development and brand building. And then it put forward some countermeasures, such as speeding up the pace of industrial restructuring, increasing investment in scientific research, further developing the potential of resources, and creating brand core competitiveness. It concluded that the conventional way of scenic spots was out of line with the needs of the contemporary people. It was important to strengthen the variety and interest of tourism and take the advantage of resources, technology and talents, for promoting the organic integration and sustainable development of creative agriculture and tourism industry in China.