基于绿色旅游的乡村发展影响因素分析

ANALYSIS ON THE INFLUENCING FACTORS OF RURAL DEVELOPMENT BASED ON GREEN TOURISM

关键词:  绿色旅游乡村旅游乡村发展层次分析法影响因素

Key words:  green tourism  rural tourism  rural development  AHP  influencing factors

摘要:

［目的］将乡村绿色旅游发展影响因素的重要程度进行量化，以期对实现乡村旅游可持续发展提供借鉴与指导。［方法］文章采用层次分析法构建指标体系，根据1～9标度法对指标两两打分，根据每个指标的重要程度进行赋值，计算权重，使指标得以量化，进而确定各个因素相对重要性的总顺序。［结果］（1）基于绿色旅游的乡村发展系统的主要构成因素有游客、居民、政府、资源、环境，资源、政府、游客是该系统的重要角色扮演者，且绿色资源系统是发展乡村绿色旅游首先被考虑的因素； （2）资源不合理开发比例、居民绿色旅游教育培训力度以及营销宣传力度是影响绿色旅游乡村发展的三大影响因素。［结论］基于绿色旅游的乡村发展要注重乡村绿色资源的条件，着重从保证乡村旅游资源的合理开发、加大对居民的绿色旅游教育培训力度、注重对当地绿色旅游的营销宣传，扩大旅游区的知名度入手。

Abstract:

This paper quantifies the importance of the factors affecting the development of rural green tourism for the first time from quantitative research, and derives the important impact indicators of rural development based on green tourism in the form of numerical values, and analyzes them in order to achieve rural development. Tourism sustainable development provides reference and guidance. This paper used the analytic hierarchy process to construct the index system. According to the 1~9 scale method, the indicators were scored two by two. The value of each indicator was assigned, the weights were calculated, the indicators were quantified, and the relative importance of each factor was determined. The main components of the rural development system based on green tourism were tourists, residents, government, resources, environment, resources and government. Tourists played an important role in the system, and green resource system is the first factor to be considered in the development of rural green tourism. The proportion of unreasonable development of resources, the intensity of residents′ green tourism education and training, and marketing propaganda were the three major influencing factors of the rural development of green tourism. The development of rural tourism based on green tourism should pay attention to the conditions of rural green resources, focus on ensuring the rational development of rural tourism resources, increasing the education and training of residents on green tourism, paying attention to local green tourism marketing, and expanding visibility of tourist areas.