信阳市乡村旅游资源调查及潜力分析

INVESTIGATION AND POTENTIAL ANALYSIS OF RURAL TOURISM RESOURCES IN XINYANG CITY

关键词:  乡村旅游资源调查层次分析法潜力分析信阳市

Key words:  rural tourism resources  investigation  Analytic Hierarchy Process  potential analysis  Xinyang city

摘要:

［目的］通过对信阳市旅游资源进行调查及潜力分析，为信阳市乡村旅游资源的合理开发利用提供科学指导，发展其乡村旅游产业，提高农村居民收入，促进信阳市新农村建设。［方法］文章以信阳市乡村旅游资源为调查研究对象，采用层次分析法（AHP）对其乡村旅游资源潜力进行分析，构建信阳市乡村旅游资源潜力分析指标体系，并计算各指标权重，通过游客问卷调查的方式获取信阳市乡村旅游资源潜力分析指标重要性的打分值（分值范围为1~ 10）权重值和打分值的乘积为最终得分，按最终得分对各指标因素进行重要性排序，据此分析信阳市乡村旅游资源潜力。［结果］(1)在指标体系中，系统层乡村旅游资源权重值最高，旅游开发次之，乡村环境最低。(2)在乡村旅游资源中，特色饮食权重值最高，村落建筑权重值最低。（3）在乡村环境中，治安环境权重值最高，基础设施权重值最低。（4）在旅游开发中，交通便利性权重值最高，纪念商品的权重值最低。（5）各指标因素的重要值排序可以看出，特色饮食、山水景色、田园风光、文化艺术等旅游资源相关因素重要值均较高，而食宿服务、服务人员素质、宣传活动、旅游项目开发、纪念商品等与旅游开发相关的因素重要值均较低。［结论］信阳市具有丰富的乡村旅游资源，但缺乏科学的开发利用，具有较大发展潜力。

Abstract:

Through the investigation and potential analysis of tourism resources in Xinyang city, it can provide scientific guidance for the rational exploitation and utilization of rural tourism resources in Xinyang city, develop its rural tourism industry, improve the income of rural residents, and promote the construction of new socialist countryside in Xinyang city. Taking the rural tourism resources of Xinyang city as the research object, this paper used the analytic hierarchy process (AHP) to analyze the potential of rural tourism resources, constructed the analysis index system of Xinyang rural tourism resources potential, calculated the weight of each index, and obtained the potential of Xinyang rural tourism resources by the way of tourist questionnaire survey, then the score value of the index was 1~10, the product of the weight value and the score was the final score. According to the final score, the importance of each index was sorted, and the potential of rural tourism resources in Xinyang city was analyzed. In the index system, the system level rural tourism resources had the highest weight value, the tourism development was second, and the rural environment was the lowest. Among rural tourism resources, the weight of characteristic diet was the highest, and the weight of village building was the lowest. In rural environment, the weight of public security environment was the highest and the weight of infrastructure was the lowest; in tourism development, the weight of traffic convenience was the highest and the weight of the commemorative commodity was the lowest. From the important value of the index factors, it showed that the important values of tourism resources, such as characteristic diet, landscape, pastoral scenery and cultural art, were all high, but the important value of accommodation service, service personnel quality, publicity activities, tourism project development, commemorative commodity and other factors related to tourism development were low. Xinyang City is rich in rural tourism resources, but lacks scientific development and utilization, and has great development potential.