基于AHP－模糊综合评价法的农旅融合度分析以恩施贡水白柚产业为例

ANALYSIS ON THE DEGREE OF AGRICULTURAL-TOURISM INTEGRATION BASED ON AHP-FUZZY COMPREHENSIVE EVALUATION METHOD

关键词:  AHP－模糊综合评价法  农旅融合度  贡水白柚产业  乡村振兴  休闲农业

Key words:  AHP-fuzzy comprehensive evaluation method  the degree of agricultural-tourism integration  Gongshui White Grapefruit industry  rural revitalization  leisure agriculture

摘要:

目的 以恩施贡水白柚产业为例，通过对该产业进行农旅融合度分析，了解该产业的发展水平与存在的问题，同时为其发展提供相应的对策和建议。方法 基于APH－模糊综合评价法，首先构建出恩施贡水白柚产业的农旅融合度评价指标体系，运用层次分析法确定每个评价指标的相对权重，挖掘出影响该产业农旅发展成效的主要因素，然后根据产业发展现状调查结果，运用模糊综合评价法探析每个因素的发展水平。结果 （1）在系统层中，融合效益（0.527 9）的权重值最大，说明融合效益是评判恩施贡水白柚产业农旅融合度的重要因素；就要素层而言，基础设施力（0.527 9）是完善融合条件的第一要素，市场营销（0.620 8）是提升融合水平的第一推力，实现经济效益（0.4）、生态效益（0.4）的协调统一是提高融合效益的必由之路；就指标层而言，权重值最大的前13个指标排序为：居民生态意识>人均可支配收入增长率>配套设施的完善程度>政策扶持力度>美丽乡村建设情况>就业机会增长率>区位和交通条件>游客满意度>产业总产值增长率>城乡发展平衡力>信息化建设程度>旅游收入增长率>科技创新力度，这些指标是影响恩施贡水白柚产业农旅发展成效的主要因素。（2）根据模糊综合评价的结果，评价值排名第一的要素为生态效益（4.024 8），评价值排名后四位的要素为经济效益（3.678 5）<空间规模（3.739 1）<社会效益（3.785 5）<新技术渗透力（3.790 4）。结论 恩施贡水白柚产业的农旅融合度处于良好水平，发展贡水白柚产业农旅融合产业在一定程度上增强了城乡居民的生态环境保护意识，助力了美丽乡村的建设，但当前该产业还存在经济社会发展滞后、科技创新力度不够等问题，具体可从居民生态意识、美丽乡村建设情况、科技创新力度、产业总产值增长率、人均可支配收入增长率、旅游收入增长率、就业机会增长率、城乡发展平衡力等方面进行政策建议研究。

Abstract:

Taking Enshi Gongshui White Grapefruit industry as an example, this paper is intends to analyze the degree of agricultural-tourism integration, understand the development level and existing problems in this industry, so as to provide the corresponding countermeasures and suggestions for its development. Based on AHP-fuzzy comprehensive evaluation method, firstly, this paper constructed an evaluation index system of the degree of agricultural-tourism integration in the Gongshui White Grapefruit industry. Secondly, the relative weights of each index were determined by Analytic Hierarchy Process(AHP), and found out the main factors that affected the effectiveness of the agricultural-tourism development in the industry. Finally, according to the results of industry development survey, the development level of each factor by using fuzzy comprehensive evaluation were explored. The results were indicated as follows. In the system level, integration benefit(0.527 9) had the largest weight value, showing that the integration benefit was an important factor to judge the integration degree of agriculture and tourism in Gongshui White Grapefruit industry; in terms of the factor level, infrastructure capacity (0.527 9) was the first element in improving integration conditions, and marketing (0.620 8) was the first thrust to improve the level of integration, achieving harmonization of economic benefits(0.4) and ecological benefits(0.4) was the only way to improve the integration benefit; at the indicator level, the top 13 indicators with the highest weight were: ecological consciousness of the residents> the growth rate of per capita disposable income> the degree of perfection of supporting facilities> policy support> construction of beautiful countryside> the growth rate of employment opportunities> location and traffic conditions> tourist satisfaction> the growth rate of industrial output> the balance between urban and rural development> the degree of information construction> the growth rate of tourism income> innovation of science and technology, these indexes were the main factors that affected the development results of agriculture and tourism in the Enshi Gongshui White Grapefruit industry. According to the result of fuzzy comprehensive evaluation, the first ranked factor was eco-efficiency (4.024 8), and the last four ranked factors were economic efficiency (3.678 5) < spatial scale (3.739 1) < social efficiency (3.785 5) < new technology penetration (3.790 4). It concludes that the integration of agriculture and tourism of Enshi Gongshui White Grapefruit industry is at a good level, the development of the integrated industry of Gongshui White Grapefruit industry has, to a certain extent, enhanced awareness of ecological and environmental protection of urban and rural residents, helped the construction of the beautiful countryside, however, there are still some problems in this industry, such as the lagging economic and social development, the insufficient scientific and technological innovation, the policy suggestions can be made from the following aspects: ecological consciousness of the residents, construction of beautiful countryside, innovation of science and technology, the growth rate of industrial output, the growth rate of per capita disposable income, the growth rate of tourism income, the growth rate of employment opportunities, and the balance between urban and rural development.