农户农地价值认知对农地多功能供给的影响路径分析

THE IMPACT OF AGRICULTURAL LAND VALUE COGNITION ON MULTI-FUNCTIONAL SUPPLY OF AGRICULTURAL LANDBASED ON THE BACKGROUND OF DIFFERENTIATION OF FARMERS

关键词:  农户分化  农地价值认知  农地多功能的供给意愿与供给行为  中介效应  结构方程模型

Key words:  famers' differentiation  agricultural land value cognition  agricultural land multi-functional supply willingness and supply behavior  mediation effect  structural equation model

摘要:

目的 探究农户持续分化的背景下，农户对农地的市场及非市场价值的认知对农地多功能的供给意愿与供给行为的影响路径。方法 文章基于湖北省荆州市监利县265份农户问卷调查数据，归纳不同分化程度的农户对农地市场价值与非市场价值认知差异，并以其做为中介因素，构建农户分化对农地多功能供给的影响的概念模型，并选用结构方程模型（SEM）实现该模型，检验相关假设。结果 （1）农户分化对农地多功能供给意愿具有负向的直接效应。（2）农地市场价值认知在农户分化与农地多功能供给意愿之间有正向的间接效应；农地非市场价值认知在农户分化与农地多功能供给意愿之间具有负向的间接效应。（3）农户农地多功能供给意愿在一定程度上正向影响供给行为，但显著性不高。农地多功能供给意愿与供给行为存在背离，农地多功能供给行为存在随机性。结论 （1）同步增强农户对农地多功能利用的市场和非市场价值的认知，激发农户农地多功能利用的意愿。（2）促进乡村“三产融合”，引导社会资本进入乡村，吸引优质劳动力回流乡村，以引导农地多功能经营意愿向经营行为的转化，提升系统性，遏制随机性。（3）完善农地流转市场，推动农地的完全流转。（4）对不同分化的农户实行差异化的农地多功能经营的激励政策。

Abstract:

This research aims to explore the influence of farmers' cognition of market and non-market value of agricultural land on the supply willingness and behavior of multi-functional agricultural land in the context of continuous differentiation of farmers. Based on 265 questionnaire survey data of farmers in Jianli county, Jingzhou city, Hubei province, this research summarized farmers' cognition of market and non-market value of agricultural land of different levels of differentiation, and used it as an mediating factor to construct a conceptual model for the impact of famers' differentiation on the multi-functional supply of agricultural land, and used the Structure Equation Model (SEM) to test related hypotheses. The results were listed as follows. ①The famers' differentiation had a negative direct effect on the willingness to supply multi-functional agricultural land. ②The cognition of market value of agricultural land had a positive indirect effect between the famers' differentiation and the willingness to supply multi-functional agricultural land; The cognition of non-market value of agricultural land had a negative indirect effect between the famers' differentiation and the willingness to supply multi-functional agricultural land. ③To a certain extent, famer's supply willingness of multi-functional agricultural land positively affected supply behavior, but the significance was not high. There was a deviation between the supply willingness and behavior of multifunctional agricultural land, and the supply behavior had randomness. The conclusions are gotten as follows. ①Simultaneously enhancing farmers' awareness of the market and non-market value of multi-functional agricultural land, and stimulating farmers' supply willingness of multi-functional agricultural land. ②Promoting rural "integration of the three industries", guiding social capital into the countryside and attracting high-quality labor to return to the countryside, in order to guide the transformation of supply willingness of multi-functional agricultural land to supply behavior, improve systematic and curb randomness. ③Improving the agricultural land transfer market and promoting the complete transfer of agricultural land. ④Implementing differentiated incentive policies of multi-functional agricultural land supply for farmers with different level of differentiation.