社会网络和同伴效应视角下农户农业绿色技术采用研究综述

A REVIEW OF AGRICULTURAL GREEN TECHNOLOGY ADOPTION BY FARMERS: FROM THE PERSPECTIVE OF SOCIAL NETWORKS AND PEER EFFECTS

关键词:  农户绿色技术采用  社会网络  同伴效应  农业绿色发展  综述

Key words:  farmers' green technology adoption  social networks  peer effects  green development of agriculture  review

摘要:

目的 农业绿色技术的推广和应用有助于促进农业集约经营、实现农业生态良性循环、推动农业由“量”到“质”转变。文章旨在对社会网络、同伴效应与农户技术采用之间关系进行系统阐述与分析，发现现有研究不足，提出进一步研究方向。方法 采用文献研究法和总结归纳法，以社会网络、同伴效应与农户技术采用之间关系研究的主要内容为主线，从农业技术采用、社会网络与农户技术采用、个体行为与同伴效应识别、同伴效应形成机制四个方面对现有研究进行梳理、概括和评价。结果 目前政府和学界对农户绿色技术采用行为展开了大量研究，但大多强调农户自身特征或决策对绿色技术采用行为的影响，在很大程度上忽略了社会网络，以及同伴效应对农户绿色技术采用所起的作用。结论 未来应深化社会网络、同伴效应对农户技术采用的影响机制的定量及动态研究；应进一步探索社会网络和同伴效应的“中国特色”；应丰富和改进研究方法和实验技术。

Abstract:

The popularization and application of agricultural green technology are helpful to promote the intensive management of agriculture, realize the benign cycle of agricultural ecology, and promote the transformation of agriculture from “quantity” to “quality”. This paper aims to systematically explain and analyze the relationship between social networks, peer effects, and farmers' technology adoption, find the deficiencies of existing research and put forward the direction of further research. Taking the main contents of the research on the relationship between social network, peer effects and farmers' technology adoption as the main line, this study used the literature research method and summary induction method to sort out, summarize and evaluate the existing literature from four aspects: agricultural technology adoption, social network and farmers' technology adoption, individual behavior and peer effects identification, and peer effects formation mechanism. At present, the government and academia had carried out many studies on farmers' green technology adoption behavior. However, most of them emphasized the influence of farmers' own characteristics or decision-making on green technology adoption behavior, ignoring the role of social networks and peer effects on farmers' green technology adoption behavior to a large extent. In the future, quantitative and dynamic research on the influence mechanism of social networks and peer effects on farmers' technology adoption should be deepened, the Chinese characteristics of social networks and peer effects should be further explored, and research methods and experimental techniques should be enriched and improved.