休闲农业与乡村旅游发展对城乡居民消费的影响研究

RESEARCH ON THE IMPACT OF LEISURE AGRICULTURE AND RURAL TOURISM DEVELOPMENT ON THE CONSUMPTION OF URBAN AND RURAL RESIDENTS

关键词:  休闲农业  乡村旅游  城乡居民消费  PSM-DID模型  消费促进效应

Key words:  leisure agriculture  rural tourism  consumption of urban and rural residents  PSM-DID model  consumption promotion effect

摘要:

目的 研究休闲农业与乡村旅游发展对城乡居民消费的影响，探究其消费促进效应的区域异质性并对消费促进效应的作用机制进行检验，为更好地发挥休闲农业与乡村旅游发展的消费促进效应提供理论依据。方法 文章基于2007—2019年775个县的面板数据和多期PSM-DID模型，验证休闲农业与乡村旅游发展过程中是否存在消费促进效应，并对其异质性进行探究。结果 （1）休闲农业与乡村旅游发展的消费促进效应存在时滞性，随着时间推移，消费促进效应愈发显著。（2）消费促进效应有明显的区域异质性，具体而言，消费促进效应目前只在发达地区显著，而在欠发达地区，消费促进效应并不明显。（3）消费促进效应的重要中介机制之一是缩小城乡居民收入差距。结论 各地政府应对休闲农业和乡村旅游发展进行长期支持，保证相关政策的稳定性和可持续性。各地在支持相关产业发展时要注意考虑当地经济发展水平，充分发挥特色休闲资源优势，因地制宜，分区施策。在评价产业发展成效时应将体现城乡居民收入差距的相关指标纳入评价指标体系之中，推动发挥休闲农业与乡村旅游发展的消费促进效应。

Abstract:

This study aims to investigate the impact of leisure agriculture and rural tourism development on the consumption of urban and rural residents, explore the regional heterogeneity of its consumption promotion effect, and examine the mechanism of its consumption promotion effect, so as to provide a theoretical foundation for optimizing the consumption promotion effect of leisure agriculture and rural tourism development. Based on the panel data from 775 counties in China from 2007 to 2019, the multi-period Propensity Score Matching Difference-in-Differences (PSM-DID) model was employed to verify whether there was a consumption promotion effect in the development process of leisure agriculture and rural tourism, and the heterogeneity of the consumption promotion effect was explored. The empirical analysis revealed three key findings: (1) The consumption promotion effect exhibited a time lag, initially insignificant in the early stages but becoming more pronounced over time. (2) The consumption promotion effect demonstrated significant regional heterogeneity, primarily manifesting in developed regions, while its impact was less noticeable in underdeveloped areas. (3) One critical intermediary mechanism for the consumption promotion effect of leisure agriculture and rural tourism development was the narrowing of the income gap between urban and rural residents. Therefore, to promote the consumption promotion effect of leisure agriculture and rural tourism development, local governments should provide long-term support for the development of leisure agriculture and rural tourism to ensure the stability and sustainability of relevant policies. When supporting related industries of leisure agriculture and rural tourism, governments should consider the local economic development status, leverage unique leisure resources, and implement tailored policies based on local conditions. The evaluation index system of industrial development effectiveness should incorporate relevant indicators reflecting the income gap between urban and rural residents.