互联网嵌入对水稻绿色生产效率的影响研究——基于要素数字化视角

THE IMPACT OF INTERNET EMBEDDEDNESS ON GREEN PRODUCTION EFFICIENCY OF RICE——BASED ON THE PERSPECTIVE OF FACTOR DIGITIZATION

关键词:  互联网嵌入  绿色生产效率  要素数字化  DEA-SBM模型  Tobit模型

Key words:  Internet integration  green production efficiency  digitalization of production factors  Dea-sbm model  Tobit model

摘要:

目的 探究互联网嵌入对水稻绿色生产效率的影响及其内在逻辑，旨在推动互联网助力农业绿色发展。方法 文章基于黑龙江省386位水稻种植户调查数据，运用数据包络分析-松弛变量模型（DEA-SBM模型）对水稻绿色生产效率进行测算，采用截尾回归模型（Tobit模型）和有调节的中介效应模型，实证分析互联网嵌入影响水稻绿色生产效率的作用机制。结果 （1）平均水稻绿色生产效率值为0.168，呈现较低水平。（2）互联网嵌入显著正向影响水稻绿色生产效率。（3）要素数字化在互联网嵌入促进水稻绿色生产效率过程中起到部分中介作用，其中劳动力数字化、施肥数字化、农药使用数字化、插秧数字化起到部分中介作用，土地数字化与农用机械数字化中介效应不显著。（4）社会资本对互联网嵌入影响要素数字化过程起到显著调节作用。结论 建议加强农户互联网嵌入程度，大力培养农业数字化技能型人才，推动农业基本生产要素数字化转型升级，提升水稻绿色生产效率，实现互联网助推水稻绿色生产。

Abstract:

This study investigates the influence of Internet integration on the green production efficiency of rice and clarifies the underlying mechanisms, aiming to advance agricultural green development through digital adoption. Based on the survey data from 386 rice farmers in Heilongjiang province, the study employed a DEA-SBM model to measure green production efficiency and applied Tobit and moderated mediation models to empirically analyze the pathways through which Internet integration impacted green production efficiency in rice farming. The results were listed as follows. (1) The average green production efficiency of rice was calculated to be 0.168, indicating a relatively low level. (2) Internet integration had a significant positive effect on green production efficiency in rice farming. (3) The digitalization of production factors partially mediated the positive effect of Internet integration on green production efficiency, with labor, fertilizer, pesticide, and planting digitalization exhibiting partial mediation effects, while the digitalization of land and agricultural machinery showed no significant mediation effect. (4) Social capital played a significant moderating role in the relationship between Internet integration and the digitalization of production factors. Therefore, this study recommends strengthening Internet adoption among farmers, fostering talent skilled in agricultural digital technology, and promoting the digital transformation and upgrading of core agricultural production factors. These strategies aim to enhance the green production efficiency of rice farming, so as to support an Internet-driven approach to sustainable rice production.