乡村富民产业的多元主体价值共创

MULTI-SUBJECT VALUE CO-CREATION OF RURAL ENRICHING THE PEOPLE'S INDUSTRY FROM THE PERSPECTIVE OF COMMON PROSPERITY

关键词:  富民产业  价值共创  新平柑橘  多元主体  协同互动

Key words:  enriching the people's industry  value co-creation  Xinping citrus  multiple agents  collaborative interaction

摘要:

目的 通过探析乡村富民产业价值共创的内在机制，探寻更好实现多元主体目标价值结合的可行路径，为推动乡村富民产业发展提供新思路。方法 文章基于价值共创理论，对新平柑橘产业发展进行深入剖析，构建“资源互补—多向性共创—价值统合”的理论分析框架，探讨乡村富民产业中多元主体协同互动的行动逻辑和内在机制。结果 研究发现，各主体异质性及互补性的资源禀赋是价值共创的逻辑起点，多元主体通过“交互式资源互注整合”“中心外围式引领辐射”“向心聚力式品牌提质”的多向性价值共创方式共同推动了乡村富民产业生态系统主体共生、产业价值共创、产业发展红利共享的演进过程。结论 政府—市场中的多元主体是乡村富民产业的根本性力量，巨大的共创利益是乡村富民产业的共享性基础前提，产业生态互利共生是乡村富民产业的持久性不竭源泉。

Abstract:

By exploring the internal mechanism of the industrial value co-creation of the rural enriching the people's industry, this research aims to explore the feasible path to better realize the integration of the multi-agents objective value, so as to provide a new idea for promoting the development of the enriching the people's industry. Based on a case study of the citrus industry in Xinping, and with the theories of value Co-creation, this study constructed an analysis framework of "Resource complementarity-Multi-directional value co-creation-Value integration" to explore the action logic and internal mechanism of multi-agents' cooperative interaction in the rural enriching the people's industry. The results showed that the heterogeneous and complementary resources endowment of each agent was the logical starting point of value co-creation；Through the multi-directional value co-creation method of "interactive resource mutual injection integration", "center periphery leading radiation" and "center gathering force brand quality improvement", multiple agents jointly promoted the evolution process of industrial ecosystem mutualistic symbiosis, industrial value co-creation and industrial development dividend sharing of the rural enriching the people's industry. Therefore, multiple subjects in the government and the market are the fundamental force of the rural industry, the huge nature of creating benefits is the sharing premise of the rural industry, and the industrial ecology is the inexhaustible source of the rural industry.