| 摘要: |
| 油梨兼有果、粮、油性质，具有充饥、保健等功能，是营养价值高、保健效果好的水果。随着我国人均收入、生活质量的提高，消费者对健康、有机、营养高的油梨青睐有加，我国油梨需求逐年增加。我国油梨种植主要集中在广西部分地区。然而与世界油梨主产国相比，我国油梨产业发展相对滞后。文章运用1993～2012年FAO数据，概述世界及我国油梨产业发展情况，比较了我国与国外油梨产业发展的差距，分析了我国油梨产业发展中存在的问题。因自然环境限制，我国油梨种植只能集中在热带北缘地区，海南凭借其得天独厚的气候资源优势，有着发展油梨产业的资源与环境基础。文章运用SWOT方法分析了海南发展油梨产业优势、劣势、机遇和挑战，指出生产积极性不足、产业基础薄弱、产品宣传力度不够等问题。据此，从政策扶植、生产组织创新、加大推广力度、科研支持和市场拓展等5个方面提出发展海南油梨产业的对策建议。 |
| 关键词: 油梨 发展 SWOT分析 海南 |
| DOI：10.7621/cjarrp.1005-9121.20150412 |
| 分类号: |
| 基金项目:农业部南亚热作项目.发展油梨产业的可行性研究（10RZNJ-33），油梨优良品种在云南省的试种推广（14RZNJ-56）项目资助 |
|
| ENVIRONMENT ANALYSIS AND POLICY FOR DEVELOPMENT OF AVOCADO INDUSTRY IN HAINAN |
|
Zhang Liang1, Zhang Desheng1, Liu Kangde2
|
|
1.School of Economics and Management，Hainan University，Haikou 570228，China;2.Office of Party Committee，Hainan University，Haikou， 570228 China
|
| Abstract: |
| Avocado,which has the characters of fruit，grain，and oil nature, has hunger resist，health care and other functions and is a fruit full of high nutritional value and health effects.With the increase of the per capita income and quality of life，consumers are highly favored of health，organic，nutritious avocado. The need for avocado in China is increasing every year.Avocado cultivation is mainly concentrated in parts of Guangxi.However，compared with the world's main avocado-producing countries pear，our avocado industry is lagging behind.By using international avocado production of main countries，data from FAOSTAT in the year 1993-2012，the article briefly outlined the development of the world's avocado industry and summarized China's avocado industry, and then analyzed the avocado industry development problems in China.Due to the restrictions of the natural environment，avocado was just cultivated in tropical northern edge region. Hainan had a resource base for development and environment avocado industry due to its unique climate resources. Using the SWOT analysis method，the article analyzed the strengths，weaknesses，opportunities and challenges of avocado industry and pointed out Lack of enthusiasm for production，weak industrial base，inadequate product promotion and other issues.Accordingly，the paper presented some suggestions for the development of Hainan avocado industry from policy support，production organizational innovation，increased promotional efforts，research support and market development. |
| Key words: avocado development SWOT analysis Hainan |
