加快发展农业特色产业的启示与思考——基于礼县苹果产业的调研

ENLIGHTENMENT AND THINKING TO SPEED UP THE DEVELOPMENT OF THE AGRICULTURE INDUSTRY——BASED ON LIXIAN COUNTY APPLE INDUSTRY

关键词:  农业特色产业 苹果 品牌建设 可持续发展

Key words:  agriculture industry  apple  brand construction  sustainable development

摘要:

文章以礼县苹果产业的发展为例，阐述了礼县立足县情，充分利用自然资源优势，选择发展苹果产业作为当地发展经济，实现农民增收、农业增效，探索形成一条富民强县的产业之路中取得的成效及存在的问题，并提出对策和建议。该文主要采用对比的方法，使用礼县苹果产业发展的具体数据，论述了农业特色产业对促进农民的脱贫致富、激发了农村生机和活力、夯实农业可持续发展基础发挥的重要作用，同时以礼县苹果产业为例，探讨分析了在不发达地区，农业特色产业存在区域化发展不平衡、生产综合优势不突出，品牌培育意识不高、营销成效不显著，生产管理水平较低、产品效益有待提高，产区内劳动力不足、产业发展急需提升等一些共性问题，并从政府统筹规划、品牌建设、品种改良和生产技术培训、培育壮大龙头企业等角度提出促进农业特色产业健康发展的对策和建议，为中西部地区农业特色产业的发展提供借鉴和参考。

Abstract:

Taking the development of apple industry in Lixian county as an example, this paper analyzed the basic situation of Lixian county, described the development of apple industry according to the local natural resources advantage to successfully achieve the increase of farmers' income and agricultural efficiency, and put forward some countermeasures and suggestions on the development of apple industry. The method of comparison was used in this paper to analyze the important role of the agricultural characteristic industry in promoting farmers' income, inspiring the rural life and vigor, and promoting the agricultural sustainable development, based on the specific data of the apple industry in Lixian county. And then, it discussed some problems in the development of the characteristic agricultural industry indifferent regions, such as the development difference, lack of establishing agricultural brand, low benefit of the agricultural products, production management level, low labor supply, etc. Therefore, it put forward some countermeasures and suggestions to promote the development of characteristic agricultural industry including the government's overall planning, brand construction, breed improvement and technical training, cultivating leading enterprises. The results can provide a reference for the development of characteristic agricultural industry in the Midwest region.