传统村落旅游竞争力的可视化模拟与分析——以古徽州为例

VISUAL SIMULATION AND ANALYSIS OF TRADITIONAL VILLAGE TOURISM COMPETITIVENESS——A CASE STUDY IN HUIZHOU

关键词:  传统村落  旅游竞争力  三维模型  空间分异  古徽州

Key words:  traditional villages  tourism competitiveness  three dimensional model  spatial differentiation  Huizhou

摘要:

目的 全面评估传统村落旅游发展的基础及阶段性特征，是有效引导农旅融合、农民创收和农居焕新的重要路径。方法 文章以古徽州4批次124个国家级传统村落为研究对象，从5个维度构建传统村落旅游竞争力评价指标体系，运用AHP法和EVM法对旅游竞争力进行综合评价。并在此基础上，对传统村落的旅游竞争力进行可视化模拟，全面探讨不同视角、不同方向下传统村落旅游竞争力的空间差异性特征。结果 基于非参数空间统计方法，既能较好地刻画旅游竞争力整体分布的规律性和局部空间异质性，又能优化样点数据的评估误差。结论 总体上看古徽州传统村落旅游竞争力总体处于中等水平，其旅游市场环境、相关配套设施、文化物质环境较好；传统村落旅游竞争力呈现出圈层化的分布格局，北部以徽州区为主、南部以婺源东部地区为主的两大核心区已然形成；各侧视图的空间形态以及典型方向的剖切线，均呈现出明显的“中心—边缘”的空间梯度分布态势，同时也表现出空间上的跳跃和突变。

Abstract:

A comprehensive assessment of the basic and staged characteristics of the tourism development of traditional villages is an important path to effectively guide the integration of agriculture and tourism, farmers' income generation, and the renewal of rural residences. Taking four batches of 124 national-level traditional villages in ancient Huizhou as the research object, the traditional village tourism competitiveness evaluation index system from five dimensions was constructed, and AHP and EVM methods were used to comprehensively evaluate tourism competitiveness. And on this basis, a visual simulation of the tourism competitiveness of traditional villages was carried out, and the spatial difference characteristics of the tourism competitiveness of traditional villages under different perspectives and directions were comprehensively explored. Based on the non-parametric spatial statistical method, it could not only describe the regularity of the overall distribution of tourism competitiveness and the local spatial heterogeneity but also optimize the evaluation error of the sample data. Generally speaking, the tourism competitiveness of traditional villages in ancient Huizhou is generally at a medium level, and its tourism market environment, related supporting facilities, and cultural and material environment are relatively good; the tourism competitiveness of traditional villages presents a stratified distribution pattern, two core areas, mainly Huizhou in the north and Wuyuan in the south, have been formed; the spatial shape of each side view and the section lines in typical directions all present a clear "center-periphery" spatial gradient distribution, and also showjumping and sudden changes in space.