农民合作社培训、社员认知与绿色生产意愿

TRAINING, MEMBERSHIP COGNITION AND GREEN PRODUCTION WILLINGNESS OF FARMERS′ COOPERATIVES

关键词:  农民合作社  培训教育  社员认知  绿色生产意愿  中介效应

Key words:  farmers'cooperative  training and education  members'cognition  green production will  intermediary effect

摘要:

目的 基于四川省538份社员微观调查数据，探讨农民专业合作社培训教育对社员绿色生产意愿的影响机制，并分析社员认知在其中的中介作用。方法 文章运用Oprobit模型与中介效应模型进行分析，并利用工具变量法（IV-Oprobit）进行内生性处理与稳健性检验。结果 （1）合作社培训频度整体一般，提高培训次数，可显著提升社员绿色生产意愿。具体而言，合作社培训每增加1次，社员“非常愿意”参与绿色生产的概率提升3.6%。（2）合作社培训能够显著增强社员绿色生产认知，从而提升其绿色生产意愿，即社员认知是这一影响的重要传导中介，中介效应占总效应的比重为9.85%。（3）异质性分析结果表明，无论年轻或者年老社员，合作社培训对绿色生产意愿的影响均正向显著。结论 农民合作社培训教育对社员绿色生产意愿的影响显著，社员认知在其中发挥了部分中介作用。据此，提出建立健全农民合作社绿色生产培训教育体系、多渠道全方位提升社员认知水平、持续增强社员参与绿色生产的内在动力、优化农业绿色生产的支撑保障机制等政策建议。

Abstract:

Based on the micro-survey data of 538 farmers' cooperative members in Sichuan province, this paper discusses the effects of training and education on the green production willingness of farmers' professional cooperative members, and analyzes the mediating role of the members'cognition. The Oprobit model and the mediating effect model were used to analyze the data, and the Iv-Oprobit method was used for an endogenetic treatment and robustness test. The results were showed as follows.(1)The training frequency of the cooperative was generally average. Increasing the training frequency could promote the green production willingness of the cooperative members. Specifically, the probability of "very willing" to participate in green production increased by 3.6% for each unit of cooperative training. (2)Co-operative training could significantly enhance the members'awareness of green production and thus enhance their willingness to green production. That is to say, the members' awareness was an important medium of this influence, and the proportion of the intermediary effect was 9.85%. (3)The analysis of the inter-generational difference showed that the cooperative training had a significant effect on the green production willingness of the new generation and the old generation. The conclusion is that the training and education of farmers'cooperative has a significant impact on the green production willingness of its members, and the members'cognition plays a part of intermediary role in it. In light of this, this paper puts forward some suggestions, such as establishing and perfecting the green production training and education system of the farmers'cooperative, improving the cognitive level of the members in an all-round way through multi-channels, continuously enhancing the intrinsic motivation of the members to participate in the green production, and optimizing the support and guarantee mechanism of the green production in agriculture.